With a huge variety of options for online and hybrid shopping, physical stores need to offer, increasingly, great experiences for customers to remain competitive. Therefore, it is essential to adopt advanced technologies, like the smart video, that provides real-time insight into consumer needs in businesses and supports a faster and more responsive service
Benefits in customer service
There are several technological tools that significantly improve service — and without the high costs and the complexity of manual processes. AI-enabled video solutions, for example, they enable a "simultaneous awareness" of the customers' journey through the store, since it counts the number of people who enter and leave the establishment, ensuring that there are enough staff available to assist them. The team can be moved to the checkouts when the queues increase and return to their regular tasks (such as administration, stock and restocking on shelves outside peak hours
For consumers, to have access to the right product, the right place and the right time is essential. In this sense, smart monitoring images help manage goods on the shelves and trigger alarms to be restocked and always available. This also allows analyzing which products are more popular and, thus, position them in strategic locations, where people can find them quickly
Adoption of autonomous stores and security solutions
With the increase in the number of autonomous spaces or spaces with few employees, the recording with technological and modern monitoring cameras plays a very important role. They are able to identify individuals with difficulties at self-service kiosks and send an employee to assist them. In addition to offering several high-value applications for autonomous environments, from the security of traditional cameras to AI algorithms that detect thefts, these resources ensure that buyers feel secure and help minimize losses in inventory
Improvement in the multichannel experience
The smart camera provides a much better multichannel shopping experience, based on a deep understanding of the buyer's journey. Data analysis from recorded images ensures that kiosks for online orders and product pickups are located in the right areas of the store, to minimize congestion and speed up the service. Moreover, in the distribution centers, orders can be selected and packed with greater accuracy, reducing separation errors
Many leading brand retailers are already partnering with monitoring and security companies to enhance their in-store services, with the use of smart cameras. Ultimately, when adopting these advanced technologies, merchants provide high-quality customer service and remain competitive
