"I'm not seeing results". This is a very common phrase in the market said by clients who are looking to take their first steps in the world of digital marketing, but without the initial preparation that serves as a basis to demonstrate, perfectly, the delivery of results from the work of professionals in this field, it becomes difficult to prepare reports.
Achieving these effective results in itself is not something complex, the problem, in fact, it resides in the data collection for presenting numbers that can support the perception of work, what is not something simple and requires investment in a tool that will be the key piece for these objectives: the CRM (Client Relationship Management).
Although it is still very much associated with achieving goals, many forget or do not understand that marketing can have multiple objectives, being, as an example, is commonly used by small and medium-sized enterprises only for lead generation. However, when this process is conducted directly on certain platforms without the support of robust tools that control the arrival of leads and guide them on a journey aligned with their profile, there is a high risk of data loss regarding the reason for leaving, as well as the lack of control over the performance of the sales team.
Avoiding these losses, with the application of the tools provided by the customer management system, how is CRM known, companies have the opportunity to work with conversational marketing, seeking to adopt real-time conversations as a central strategy to engage your leads and guide them through each stage of the buying journey. Thus, the company and its team can create genuine and engaging experiences, with an empathetic and close touch, strengthening connections with your consumers.
This need has been perceived in the market since the 20th century, when CRMs were first implemented manually through the Rolodex, a list of contacts on paper. In 1987, however, the first software similar to the CRMs that are currently available entered the market, named "ACT!”. The point to be highlighted here is the observed need for such a device within the digital area since the last century.
Today, according to a survey conducted by Nucleus Research, that seeks to provide research related to ROI (Return on Investment), it was found that, for every dollar invested in a CRM, eight are returned to the company. We are talking about a return of 800% – that is to say, the money invested in hiring one of these applications pays off and, additionally, brings profits to the company.
However, even in the face of an undeniable fact and so many international ventures that already incorporate CRM into their routines, many companies are still reluctant to invest in a tool that has been on the market for almost four decades and, with that, besides losing potential clients, they will also lose data related to the treatment of theseleads, as well as your reasons for withdrawal.
A satisfied customer is likely to become loyal to the brand, as well as recommending it organically to many other people. And, if your company does not want to lose ground to the competition and understand, exactly, the journey of your consumers to turn them into a memorable experience, resorting to CRM will no longer represent a technological cost, but rather a long-term investment that will be essential to enhance, constantly, your sales, profitability and prominence in the sector.
