Якщо раніше, living in the technology era was something distant, today, we see how essential new technological resources are in the daily life of organizations. Not for nothing, according to the Digital Transformation Index Brazil 2023, produced by Pwc Brazil, 69% of companies expect that the increase in operational efficiency will happen, mainly, due to the advancement of digital transformation
The research data aligns with the current moment of digitalization experienced by companies. As proof of this, the study also points out that 12% of organizations invested in the formation of new areas dedicated to digital and innovation, as well as prioritizing infrastructure management specialists, cloud solutions and process automation
The digital transformation movement is something that, certainly, will continue. In light of this, it is essential for companies to stay alert to new trends and seek to implement them, in order to achieve better performance and competitive advantage in the face of management challenges. And, considering that 2025 has just arrived, I highlight here five trends that need to be in this year's strategic planning
#1 Generative Artificial Intelligencethis, without a doubt, will continue to be a strong trend. According to the study "The Economic Potential of Generative AI", conducted by McKinsey in 2023, it is estimated that this technology could add between US$ 2,6 and US$4,4 trillion dollars a year to the global economy, increasing the total impact of AI by 15% to 40%. Furthermore, it is expected that this resource will automate half of the work between 2040 and 2060 – given that, the expectation is that this movement will be accelerated in up to 10 years. All these projections show the significant impact and importance of integrating its use into the daily routine of the company
#2 Edge Computingdata management is among the priorities of organizations. With that, Edge Computing is a strong trend, since it is a data architecture that processes information close to where it was generated, via devices with access to IoT (Internet of Things). This mechanism is another support for the cloud management movement, for providing even more security and agility in the processing of records
#3 Cybersecuritycomplementing the previous topics, investing in security remains an important trend. Це тому що, as new technologies emerge, unfortunately, also increases the risk of cyber threats. As for that, companies need to improve protective actions, using solutions that allow detecting and eliminating, in advance, potential risks
#4 Virtual Reality (AR) and Augmented Reality (VR)a few years ago, a great expectation was created in the market regarding the metaverse, however, its adoption should still occur slowly, considering that your resources are in a stage of development. On the other hand, AR and VR technologies should achieve broader adoption, considering that they can be used in training, meetings, creation processes and simulations, helping to achieve more effective results and significant improvements in operations
#5 Automation and Roboticsno, robots will not take away the space of human beings, but they will be important helpers. Considering the speed of the increase in demands, companies have the mission to address this scenario by adopting efficient resources. In this way, robotics and automation should gain prominence, taking into account its benefits such as reduction of operational costs, increase in efficiency and faster service delivery
All trends have in common the fact that, when applied together, contribute effectively to the performance of the organization. And, in terms of Generative AI, this technology, has a broad potential to boost business. As proof of this protagonism, a survey by Accenture in 2023, revealed that 97% of executives believe that this Artificial Intelligence will have a transformative impact on their companies and sectors
In this way, it is essential that organizations aim to integrate such resources in order to simplify processes and enable faster decision-making. Certainly, this is not an easy task, given that digital transformation directly impacts corporate culture. In that case, to have the support of a consultancy specialized in this approach and in integrating technologies, without a doubt, it is an excellent strategy
A new year has begun and, with him, new opportunities in the technology sector will arise. In this sense, those who start preparing now will lead the way. After all, the future does not wait, and it starts today
