The market is becoming increasingly competitive, companies that stand out for their commitment to quality, sustainability and transparency earn not only the trust of your customers, but also a significant advantage in revenue. Obtaining certifications is one of the most effective ways to ensure this competitive advantage
What does certifying your company mean
Certifying a company means validating its processes, products or services in accordance with nationally and internationally recognised standards. These patterns may be related to quality management (ISO 9001), environmental sustainability (ISO 14001), workplace safety (ISO 45001), responsabilidade social (SA 8000) ou outros aspectos que variam de acordo com o segmento de atuação
And how does this impact revenue
- Atração de clientes e contratosCertified companies convey credibility, increasing the chances of attracting new clients and closing contracts with large corporations. In some cases, certifications are mandatory requirements for participation in tenders or for establishing partnerships with suppliers
2.Customer loyaltyConfiança é um dos pilares para manter clientes a longo prazo. Certifications serve as guarantees that your company adopts good practices, delivering value with consistency
3.Aumento de eficiência e redução de custosDuring the certification process, companies usually review and improve their internal processes, reducing waste and optimizing resources. These improvements directly impact the profitability of the business
4.Brand valuationCertifications highlight your company in the market, creating an image of excellence and commitment. This positive perception adds value to your product or service, allowing for more competitive pricing
5.Expansion into new marketsInternational certifications, como as da série ISO, they can open doors to external markets. Furthermore, many certifications are essential for export, significantly increasing your company's reach
How to obtain certification for your business
Before starting the certification process, it is essential to assess the areas in which your company aims to excel and identify the most relevant standards for your sector. Here are some important steps
1.Initial diagnosisEvaluate your company's current level of compliance with the requirements of the desired certification
2.Team trainingCertifications are only possible with the engagement of the entire team. Invest in training to ensure understanding and adherence to the new standards
3.Process alignmentImplement the necessary improvements to meet the certification requirements
4.AuditsRealize auditorías internas antes de invitar a una institución certificadora. This helps to identify potential areas for improvement
5.Escolha o certificadorEnsure that the chosen institution is recognized by the market and accredited by competent bodies
Investing is an intelligent strategy that positively impacts turnover, the efficiency and reputation of your company. As a businesswoman, vejo a certificação não como um custo, but like an investment that brings consistent and lasting returns. The competitive advantage your company gains from certification not only broadens business opportunities, but also consolidates its position in the market. After all, recognized quality builds trust, and confidence yields results
