Consumer behavior is in constant transformation, reflecting the changes brought about by technological innovations in recent years. This new phase directly influences the marketing of products online, how the online flower market, where consumers seek increasingly personalized experiences, in addition to concepts such as sustainability. Check out five trends that are expected to shape the flower e-commerce in 2025
Product personalization
The customization of items in the online florist requires a tailored and unique service, provoking a sense of exclusivity and belonging in the consumer. This stage involves everything from the possibility of creating custom arrangements with flowers chosen by the client to the offering of packaging with names and messages
Sustainability
The concept of sustainability is present in the flower e-commerce through packaging and items that promote the preservation of the environment. Besides packaging, the process also includes the adoption of sustainable practices in almost all sales stages, as in the delivery of the arrangements, where the use of more sustainable transport has a lower environmental impact
immersive shopping
With technological advancement, immersive interaction reaches a new level in online florists. With flowers and arrangements experienced in virtual reality through 3D projects and augmented reality (AR) equipment, it is possible to create a product catalog that brings the customer even closer to the purchasing decision stage
Fast delivery
Well-structured logistics is a major differentiator for e-commerce, that aims to meet orders with the shortest possible delivery time. In the order scheduling, monthly product subscriptions are gaining popularity in businesses that have an agile and efficient delivery system
Presence on social media
E-commerce could reach R$ 242 billion in Brazil by 2025, according to a report by FTI Consulting. Social media currently represents a tool with great conversion potential for e-commerce such as online florists, with live broadcasts for flower and arrangement sales and integrated purchases being offered on platforms like Tik Tok and Instagram
