Brazilian e-commerce continues to grow impressively. In 2024, there was a revenue of R$200 billion, according to ABCOMM (Brazilian Association of Electronic Commerce).This year, only during Consumer Week, the sector generated remarkable R$8,3 billion, according to a survey by Neotrust Confi. This data highlights the importance of companies and merchants adopting effective communication strategies in messaging apps like WhatsApp, direct and messenger, to enhance sales.
In the current digital landscape, communication tools are extremely important for salespeople, providing a direct and personalized connection with customers. However, according to Gustavo Ferreira, strategic business and marketing consultant, many still do not take full advantage of these platforms, becoming mere 'order takers', instead of cultivating real connections with their consumers. Gustavo Ferreira emphasizes that mastering persuasive communication is crucial, not just for business, but in various spheres of life.
With over 147 million Brazilians using WhatsApp, what represents more than 96% of the internet users in the country, is a total of 2,4 billion global users exchanging over 100 billion messages daily, standing out becomes a challenge and an opportunity to grab a larger piece of this market.
How to stand out and close deals
To transform WhatsApp, or another messaging platform,in an effective sales tool, it is essential to go beyond simple commercial transactions and adopt strategies that create value and connection
- Specific questionsIdentifying the real need of the client is fundamental. Well-crafted questions make the client feel heard and understood, facilitating the creation of a genuine connection.
- Long-term valueNot all customers are ready to buy immediately. Keeping the conversation active and sending relevant content periodically keeps the customer engaged and interested.
- Personal saleCustomers buy from people, not of companies. Building a relationship of trust is crucial to converting a conversation into a sale.
3 strategies to increase your sales
Gustavo Ferreira suggests three main strategies to optimize your interactions on WhatsApp and close more deals
- Replicable messaging processDeveloping a successful messaging standard for different customer profiles ensures consistency and efficiency in service.
- Customer focusBefore selling, it is essential to understand the client's needs and provide appropriate solutions. Identifying and responding to objections is where the real sale happens.
- Tell storiesPersonal stories or satisfied customer stories help build trust and connection, inspiring the customer to act.
The secret to crafting messages that close deals is to identify gaps in the client's life and position your solution as the path to the desired transformation.
With these strategies, it is possible not only to stand out among the competition, but also to transform interactions into lasting and profitable relationships.
