Start2025

Annual files: 2025

PCI compliance rules and e-commerce need a higher level of security

E-Commerce Update - 0
Digital security has just gained new rules and companies that process card data need to adapt. With the arrival of the version

Problems with service cause about 80% of consumers to abandon their purchases, points study

E-Commerce Update - 0
In an increasingly competitive scenario, the consumer experience consolidates as a key factor for brand loyalty and success. Second

48% of companies already claim to use AI, but are your employees ready for this transformation

E-Commerce Update - 0
As companies adopt generative AI, the leadership should reflect on whether the training of employees is keeping up with this evolution. Almost half of employers

Your client wants to be heard and not convinced: the role of conversational marketing in the new era of experience

E-Commerce Update - 0
Marketing has always been a one-way street: brands spoke, consumers listened. But that has changed. Today, the consumer wants to talk — and no

Intelipost launches Simulation Module for predictability and efficiency in freight management

E-Commerce Update - 0
A Intelipost, leader in freight and delivery management, launches another module of the Optimize solution, complementing the Intelipost TMS: the Simulation Module.The tool enables

"Como ser humano entre algoritmos" has just been released for Kindle

E-Commerce Update - 0
With a background that blends journalism, music, immigration and motherhood, journalist Carol Tavares has just released the e-book "How to be human among algorithms". A

Winnin launches cultural intelligence, focused on Retail and Beauty, applied for brands that want to get ahead

E-Commerce Update - 0
Culture moves quickly and those who want to lead need to keep up. Thinking about it, a Winnin,platform that uses proprietary AI to map cultural trends

Expectations of million-dollar sales drive retail in the final stretch for Mother's Day

E-Commerce Update - 0
A few days before Mother's Day, celebrated on 11 May, Brazilian retail demonstrates confidence in the results according to a survey conducted by Rcell

Emotional marketing: how this connection can increase companies' sales

Márcia Assis - 0
How many times have you been moved by a marketing campaign? Люди зв'язуються з людьми, something that is increasingly present in the

Architecting solutions: how technology redefines logistics and drives e-commerce in Brazil

Thiago Nicolussi - 0
Digital transformation in the logistics sector is consolidating as one of the main factors for the growth and efficiency of e-commerce and of
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