Start2025

Annual files: 2025

Even with production in China, luxury brands maintain prestige based on reputation and symbolism

E-Commerce Update - 0
The recent exhibition of Chinese suppliers responsible for manufacturing products for major luxury brands did not undermine the prestige of the most traditional brands

Digital transformation in 2025: levels of maturity and five essential technologies to generate tangible results

Luciana Miranda - 0
Digital transformation is often seen as the ultimate goal of technology use, but in reality this is a continuous process for the

O Olho de Sauron: o verdadeiro responsável pelo sofrimento das gerações Z e Alpha

E-Commerce Update - 0
Within the universe of the work The Lord of the Rings, the 'Eye of Sauron' symbolizes constant vigilance, the absolute power and the exercised oppression

Free shipping influences purchase decisions and highlights the value of the consumer experience

E-Commerce Update - 0
According to a survey by Opinion Box, in partnership with Octadesk,free shipping is one of the main factors in the purchasing decision, influencing around

TikTok Shop: brands and sellers must adapt to the new times – it's fast

Fernando Moulin - 0
O Social Commerce é uma tendência crescente que está a revolucionar a forma como produtos e serviços são vendidos online. New business trend originated

84% of patients prefer to book appointments through digital channels

E-Commerce Update - 0
The diagnostic clinics are increasingly integrated into the world of digital marketing, using technology to facilitate appointment scheduling and

Fipe/Buscapé: preços dos eletroeletrônicos apresentam variação anual negativa de -2,3%

E-Commerce Update - 0
De acordo com o Índice de Preços Fipe/Buscapé, the prices of electronic products sold on the Brazilian e-commerce recorded an annual decrease of 2,3% in

Evolution of the Brazilian bettor profile reveals structural changes in 2025

E-Commerce Update - 0
The profile of the Brazilian bettor underwent a visible transformation in the first months of 2025. If previously the sector was predominantly dominated by men

$740,3 mil milhões em publicidade digital: O que separa as campanhas bem-sucedidas do desperdício

João Paulo Sebben - 0
Everyone wants to sell more, attract customers and thrive in digital. But, does investing in paid traffic solve everything like with a wave of a wand

AI and utilities: A strategic partnership for Brazil

Julianna Rojas - 0
The utilities industries, responsible for providing essential public services such as energy, gas, water, basic sanitation, telecommunications, public transport, systems of shipping and delivery
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