Annual files: 2025

Fórum inédito debate futuro do mercado digital no Brasil

The sense of digital community, accelerated by the pandemic, led the economy to intensify migration to the virtual universe. A prova disso é o

Frauds in e-commerce challenge retailers and drive the use of intelligent automation

The rapid growth of e-commerce in Brazil has also given rise to a concerning increase in digital frauds. According to

Revolution in retail: from multichannel to unified commerce

Historically, retail has evolved significantly over the past hundred years. Since the emergence of the first brick-and-mortar stores, que operavam de forma

Market Day: event strengthens small businesses and boosts the local economy

O Market Day returns to Esporte Clube Pinheiros on the 25th, 26 and 27 April, reunindo cerca de 150 pequenos empreendedores em um

Even with production in China, luxury brands maintain prestige based on reputation and symbolism

A recente exposição de fornecedores chineses responsáveis por fabricar produtos de grandes marcas de luxo não abalou o prestígio das grifes mais tradicionais do

Digital transformation in 2025: levels of maturity and five essential technologies to generate tangible results

Digital transformation is often seen as the ultimate goal of technology use, mas na realidade esse é um processo contínuo para as

O Olho de Sauron: o verdadeiro responsável pelo sofrimento das gerações Z e Alpha

Within the universe of the work The Lord of the Rings, the 'Eye of Sauron' symbolizes constant vigilance, o poder absoluto e a opressão exercida

Free shipping influences purchase decisions and highlights the value of the consumer experience

According to a survey by Opinion Box, in partnership with Octadesk,free shipping is one of the main factors in the purchasing decision, influencing around

TikTok Shop: brands and sellers must adapt to the new times – it's fast

O Social Commerce é uma tendência crescente que está a revolucionar a forma como produtos e serviços são vendidos online. Nova vertente de negócios originada

84% of patients prefer to book appointments through digital channels

The diagnostic clinics are increasingly integrated into the world of digital marketing, utilizando a tecnologia para facilitar o agendamento de consultas e
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