Start2025

Annual files: 2025

Expectations of million-dollar sales drive retail in the final stretch for Mother's Day

E-Commerce Update - 0
A few days before Mother's Day, celebrated on 11 May, Brazilian retail demonstrates confidence in the results according to a survey conducted by Rcell

Emotional marketing: how this connection can increase companies' sales

Márcia Assis - 0
How many times have you been moved by a marketing campaign? Люди зв'язуються з людьми, something that is increasingly present in the

Architecting solutions: how technology redefines logistics and drives e-commerce in Brazil

Thiago Nicolussi - 0
Digital transformation in the logistics sector is consolidating as one of the main factors for the growth and efficiency of e-commerce and of

Brand x Consumer: who sets the rules now

Renan Cardarello - 0
In recent years, it was possible to see a growing increase in the purchasing decision power of consumers for various types of products, mais seletivos

Corrida das IAs: Deepseek e Gemini ganham força e desafiam a liderança do ChatGPT, aponta Do Follow

E-Commerce Update - 0
The artificial intelligence (AI) market is experiencing a new phase of transformation, with the emergence of increasingly robust competitors to ChatGPT, of

Apps connect brands and consumers and stand out as digital marketing tools

Guilherme Martins - 0
In recent years, o crescimento do mobile commerce e a consolidação dos smartphones como principal meio de acesso à internet transformaram profundamente o modo

Renovation of the truck fleet in Brazil: challenges and impacts for the sector

E-Commerce Update - 0
The truck fleet in Brazil is aging and faces significant challenges for renewal. In 2023, a idade média dos caminhões no país era

Mother's Day drives growth in natural beauty e-commerce

E-Commerce Update - 0
Mother's Day, one of the most important dates in the Brazilian retail calendar, promises to boost Avozon's sales, marca pioneira em dermocosméticos naturais

Magalu raises 130 million dollars with IFC, do Grupo Banco Mundial. Resources will be invested in technology

E-Commerce Update - 0
Magalu announces today the raising of 130 million dollars (approximately 765 million reais) from the International Finance Corporation (IFC), maior instituição

AI in retail: technology is expected to influence more than 60% of digital sales by 2025

E-Commerce Update - 0
A study released by the National Retail Federation (NRF) predicts that, in 2025, more than 60% of digital sales will be influenced by intelligence agents
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