Start2025

Annual files: 2025

Whose "fault"? Generation Z, Y, X or Baby Boomers

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By the end of 2025, Generation Z — born between 1997 and 2012 — will represent 27% of the global workforce, according

Brazilian Easter spending increased by 14,29% in 2025, driven by extended holiday, aponta Getnet

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A Getnet, payment solutions technology company of the PagoNxt group, of Santander, publica los datos de rendimiento del comercio brasileño durante el

Softtek lança acelerador de migração para o SAP S/4HANA

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Софттек, leading multinational in the IT sector in Latin America, launched Softtek Velocity, a set of accelerators developed by the company itself

PCI compliance rules and e-commerce need a higher level of security

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Digital security has just gained new rules and companies that process card data need to adapt. With the arrival of the version

Problems with service cause about 80% of consumers to abandon their purchases, points study

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In an increasingly competitive scenario, the consumer experience consolidates as a key factor for brand loyalty and success. Second

48% of companies already claim to use AI, but are your employees ready for this transformation

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As companies adopt generative AI, the leadership should reflect on whether the training of employees is keeping up with this evolution. Almost half of employers

Your client wants to be heard and not convinced: the role of conversational marketing in the new era of experience

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Marketing has always been a one-way street: brands spoke, consumers listened. But that has changed. Today, the consumer wants to talk — and no

Intelipost launches Simulation Module for predictability and efficiency in freight management

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A Intelipost, leader in freight and delivery management, launches another module of the Optimize solution, complementing the Intelipost TMS: the Simulation Module.The tool enables

"Como ser humano entre algoritmos" has just been released for Kindle

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With a background that blends journalism, music, immigration and motherhood, journalist Carol Tavares has just released the e-book "How to be human among algorithms". A

Winnin launches cultural intelligence, focused on Retail and Beauty, applied for brands that want to get ahead

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Culture moves quickly and those who want to lead need to keep up. Thinking about it, a Winnin,platform that uses proprietary AI to map cultural trends
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