Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Url do Serviço: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Amazon Customer (comprador verificado) –
5,0 de 5 estrelas Excelente oportunidadeSimplesmente a bíblia do e-commerce, item obrigatório para quem é do ramo ou quer ingressar.
Cliente Kindle (comprador verificado) –
More than best practices... An essential roadmap for marketplace planning and implementation!This is the first book ever written that provides a detailed roadmap for creating a marketplace. Most books simply point at existing platforms and marketplaces without outlining the many facets and design considerations that are critical in the execution and project planning.
I have first-hand experience in building a custom marketplace and the complexities to consider are remarkable.
I may be biased on this review, because McFadyen Digital is my partner on this project. I read this book to see if Tom McFadyen's organization follows the best practices outlined in this book.
I am relieved to report "YES", the McFadyen Digital organization follows every best practice on every page in strategic design, architecture and execution.
I could not imagine working with any other organization with the risks inherent and complexity of a marketplace build. Tom McFadyen is the real deal. His organization brings these pages to life with precise execution.
This book is not just a book of best practices, it is the essential roadmap for successful planning, written by a man who's organization literally does it by the book.
Michael Eichinger (comprador verificado) –
Sehr gutes BuchSehr informativ, wenn man sich mit der Welt des E-Commerce vertraut machen möchte. Man lernt sehr viel und ich konnte es mir sogar ausleihen ohne es zu kaufen. Kann einen Kauf aber auch sehr empfehlen.
Eckhard Manke (comprador verificado) –
First & Best of its kind!We could find many books for ecommerce, but not even a single book on marketplace, I think Best practices for marketplace is first of its kind and covers all most all parts of the marketplace business from catalog, seller onboarding to seller payment reconciliation etc.
And it's freely available as an introductory offer!
Arun Ck (comprador verificado) –
Highly recommendBrilliant work on what it takes to envision and build an ecommerce marketplace. A must-read for anyone serious about building one for their company. Highly recommend!
M Daniel (comprador verificado) –
Packed with insights and learningsThe book did a great job introducing the concept of a marketplace, what it takes to operate one and things to consider as you investigate whether this model is right for your business. Easy to read, well organized and relevant information.