A Coevo.co, ardán margaíochta speisialaithe i dturais, turas agus laethanta saoire, lonnaithe i Joinville (SC), was selected to develop a strategic project for the Discover DeKalb Convention & Visitors Bureau (DDCVB), destination marketing organization (DMO) responsible for promoting DeKalb County, in the Atlanta metropolitan area, Georgia (USA). The project aims to modernize the entity's digital infrastructure, improving data collection and analysis for more effective marketing campaigns
The initiative includes website performance optimizationdescubradekalb.le, implementation of a new data measurement structure via Google Tag Manager and Google Analytics 4, beyond integration with paid media platforms, like Google Ads and Meta Ads. The goal is to ensure that the DMO has access to more qualified data and strategic insights to strengthen its tourism promotion actions
This project reinforces Coevo’s capacity.to operate globally and contribute to destinations having more efficiency in data-driven decision making. We work so that tourism organizations maximize their digital impact, “and the case of DeKalb County is an example of what we can do”, highlights André Farias, partner at Coevo.He is responsible for the Commercial and Marketing areas
Future of destination marketing data and audience interaction
Beyond technical improvements, the Coevo project.pt to ga: co para a Discover DeKalb will pave the way for the adoption of innovative strategies, how conversational marketing. Leis na dlúth atá le himeachtaí móra FIFA i Atlanta — lena an Craobh Domhanda Clubanna i 2025 agus an Corn Domhanda i 2026 —, The DMO seeks to explore direct communication channels, like WhatsApp and chatbots, to interact with international visitors
We know that the digital experience is a decisive factor in choosing a destination. Optimizing Discover DeKalb’s digital infrastructure and exploring new engagement possibilities, we want to create a real impact on how tourists interact with the destination, explain André Farias
Coevo's performance.the project highlights the potential of Brazilian companies in the international tourism marketing market. With expertise in digital strategies for the sector, the platform seeks to expand its operations to other destinations within and outside of Brazil, providing solutions that combine technology, data analysis and innovation in public relations
