Tánaisteacht intleacht shaorga (IA) ag athrú an miondíola ar líne i gcruth tapa. Dar leNational Retail Federation organization,an margadh idirnáisiúnta miondíola is mó ar domhan,over 60% of sales have already been digitally influenced by AI since the beginning of this year, a significant growth compared to the same period of 2024. This advancement reflects the adoption of technologies that make the buying journey more personalized, optimise business management and automate essential processes.
For small and medium-sized retailers, understanding the impact of AI and its practical application can be a competitive differentiator. Lucas Bacic, Príomh-Oifigeach Táirgí (CPO) de Siopa Comhoibrithe, tagairt i gciontóireacht agus intleacht na sonraí do na h-eobair, highlights that AI is no longer a technology restricted to large companies. The adoption of AI has ceased to be a trend and become part of the daily routine of e-commerce, helping retailers make more strategic decisions and improve customer experience, deir.
Why AI is already indispensable for e-commerce?
Artificial intelligence offers various applications that can make e-commerce operations more efficient. Among the main benefits, tá siad
- Moltaí pearsantaithe – Product suggestions based on customer purchase behavior, aghaidh na seansanna a thiontú;
- Automated service – Chatbots and virtual assistants expedite responses and reduce wait times;
- Stock management – Demand forecasting to avoid stockouts or overstocking;
- Campaign automation – Ríomhphoist agus fógraí pearsantaithe chun custaiméirí a rannpháirtíocht;
- Aisíniú carranna tréigthe – Sending strategic reminders to encourage purchase completion;
- Multichannel sales optimisation – AI helps with product description creation and marketplace integration.
AI enables retailers to personalize customer experience and automate processes, what is directly reflected in better results, comments Bacic.
How to implement AI in your e-commerce?
Retailers who want to incorporate artificial intelligence into their operations can start with accessible strategies
- Choosing appropriate tools: solutions like chatbots, product recommendation systems and campaign automation simplify the ecommerce routine;
- Personalizing the shopping experience analyzing customer behavior to suggest more relevant offers;
- Using data for decision-making AI processes large volumes of information and offers strategic insights for pricing and marketing actions;
- Adoption of AI-integrated platforms tools that already offer automation reduce the need for advanced technical expertise.
In Integrated Store, we combine structured market data with automation to maximize each sales opportunity. This allows the retailer to understand customer behavior and transform each interaction into a real conversion opportunity. Chomh maith leis sin, we offer differentiators like native promotion strategies on the platform, as product bundles, promotions by brand or category, ZIP code segmentation and progressive discount, says Lucas Bacic.
Personalisation and impact on sales
One of the great differentiators of AI in e-commerce is the ability to personalize the consumer experience.Áfach, according to the studyStaid an Chustaiméara AI Nasctha, ón Salesforce, although 73% of customers feel that brands treat them as unique individuals—an increase of 39% compared to 2023—, only 49% believe that their data is used appropriately. This scenario raises an alert about the need to balance personalization and privacy.
The collected data needs to have a well-defined purpose, bringing benefits both for the retailer and the consumer. Maintaining transparency about AI usage, mar shampla, it is essential to build a relationship of trust, tugann sé le fios an speisialtóir.
The CPO of Loja Integrada lists the most common applications
- Recommendations based on customer behavior product suggestions aligned with browsing and purchase history;
- Customized offers progressive discounts and dynamic promotions to encourage recurring purchases;
- Abandoned cart reminders: notifications that help recover lost sales;
- Campaign engagement automation: personalized emails and messages to strengthen customer relationships.
The future of e-commerce is driven by AI
Artificial intelligence already influences most sales in digital retail and will continue to evolve rapidly. For retailers, adapting to this transformation means ensuring more efficient processes, personalization in the shopping experience and greater competitiveness in the market. The e-commerce sector is still in an adaptation phase for the Age of AI. This is the time for even small and medium businesses to try, “err and learn until they benefit from the best performance even with a leaner infrastructure”, finalizes the PO.
