Mobile device brands that strengthened transparency and data protection during Consumer Week were more likely to attract and retain customers. Data collected by Appdome, leader in mobile experience protection, we highlight the digital impact of this period among Brazilians who use shopping app stores. The survey shows that 84,5% of consumers prefer to use mobile apps for shopping, an index 53% above the global average
The data is from the Consumer Expectations on Mobile Application Security research, that highlights the growing importance of apps in digital retail. During Consumer Week 2024, there was a significant increase in online transactions in Brazil. Dar leConsulta e Análise Visa, the volume of transactions made with Visa credentials grew 15% compared to the same period in 2023. The clothing segments and department stores stood out, with a 20% increase in transactions
Níl aon eagraíocht trádála ar líne, the number of purchases also registered a strong increase transactions grew 20% compared to the previous year, while the clothing and department store sectors saw a 30% increase in online purchases. Small and medium-sized digital retail companies moved R$88 million, a growth of 44% compared to 2023. The average ticket was €108, with credit cards representing 49% of transactions and PIX increasing its share from 34% to 42,5%
Trends indicate that these numbers will continue growing in 2025, especially in purchases through store apps. Staidéar ar anCNDL and SPC Brazild'nocht a nocht 86% de na n-úsáideoirí idirlín a cheannaigh trí aipeanna sa bhliain seo caite, a 7 percentage point increase compared to 2021. With distrust of large platforms and an excess of misleading information, consumers are migrating to more controlled and personalized experiences, reinforcing that the future of e-commerce is in brand apps and closed marketplaces
Mobile apps have surpassed traditional websites in digital retail
Over the last three years, tháinig na feidhmchláir ghréasáin ar an ardán soghluaiste chun tosaigh ar na suíomhanna gréasáin ar líne, making it undeniable that apps have replaced traditional websites as the primary shopping channel in Brazil, Chris Roeckl states, Product Director at Appdome
Customer experience has become a decisive factor for the future of digital retail. A well-designed app offers convenience, customization and security, essential elements for retaining customers and encouraging repeat purchases. Resources like intuitive navigation, AI-powered personalized recommendations and streamlined payment options help eliminate barriers in the buying journey, increasing conversion rates and reducing cart abandonment. This trend is reinforced by research from Akamai, which revealed that 77% of Brazilians abandon online purchases due to an unsatisfactory experience on the website or app, especially in transactions between R$101 and R$200
Security and privacy will be fundamental for success in e-commerce
The future of e-commerce will be dominated by brands that guarantee a secure digital environment and an excellent user experience. Among consumers' main concerns when purchasing through mobile apps, hackers and digital frauds lead with 61,3% agus 54,5%, comhoiriúnach. The Appdome report indicates that 78% of respondents have already deleted or canceled mobile apps due to privacy and security concerns
Do na gcuideachtaí, this means investing in cybersecurity, Transparency in data usage and measures like advanced authentication and seamless experience are essential strategies to strengthen consumer credibility and trust
Mobile applications that demonstrate a commitment to security and user experience gain greater customer loyalty, reduce dropout rates and, mar sin, generate more profits in the long term, explain Roeckl
Sa chás seo, it's clear that mobile apps are not just the future of e-commerce, as well as the key to building lasting relationships between brands and consumers. Mar sin, this preference comes with a growing demand for security and privacy, making it essential that companies invest in robust technologies to protect their users while offering an exceptional experience
Those who provide a seamless experience, personalized and, os cionn gach rud, reliable will have a significant competitive advantage, ensuring greater engagement, loyalty and sustainable growth in the digital market, concludes the Appdome expert
