A survey conducted by Youpix, i gcomhoibriú le Nielsen, reinforced the importance of influencers in today's influencer marketing landscape. De réir an tsuirbhé, 43% of consumers remember content creators more than the brand itself in partnerships, whether paid or organic
The study also highlights how the influence of creators impacts product selection and purchasing decisions. 52% of consumers feel safe using brands endorsed by influencers. Chomh maith leis sin, The research "The Effect of Influence on Consumption" shows that 54% of users love knowing the products and brands that influencers use.
De réir Fabio Gonçalves, stiúrthóir talainne idirnáisiúnta ag Viral Nation agus saineolaí ar mhargadh margaíochta tionchair, Consumers' trust in influencers comes from the proximity and authenticity that these creators build over time
Unlike brands, that often speak in an institutional manner, comhoileann na tionchairí mar chairde, sharing real experiences and building genuine connections with your followers. Consumers see influencers as ordinary people who test, approve and recommend products transparently. This relationship generates identification and credibility, making the creator's recommendation more impactful than traditional advertising, míníonn
The professional also says that influencer marketing isn't just about product exposure, but in the construction of engaging narratives: "When an influencer integrates a brand into their daily life in a natural and coherent way with their lifestyle, followers assimilate this recommendation as something reliable and relevant to them
Ach amháin, ar deireadh, how brands can ensure that an influencer is trustworthy enough to promote their product? According to Fabio, the choice of the right influencer goes far beyond follower count. Dó é, brands need to analyze the creator's actual engagement, the consistency of your content with company values and, príomhaíocht, d'údarás na do chaidreamh atá aige le pobal: “Is éard atá i n-inflúinseoir iontaofa an té a thóg an lucht féachana dílis bunaithe ar shoilseacht agus ar chonsanacht a mholtaí”
Data such as the influencer's partnership history and data analysis tools are considered essential in this filtering process to choose the ideal content creator: "At our agency, mar shampla, we developed Viral Nation Secure, a tool that analyzes authenticity metrics, engagement and brand safety. Leisín, is féidir le brandaí a fháil amach an bhfuil leantóirí fíor ag cruthaitheoir, más é comho a pobal a dhéanann idirghníomhú go fírinneach agus más ann do riosca ar bith a bhaineann le do chuma. This type of analysis ensures that campaigns are carried out with influencers who truly have impact and credibility with the audience
MODHEOLAÍOCHT
Déanadh an staidéar idir 30 Meán Fómhair agus 7 Deireadh Fómhair 2024, le 1.000 comhoibritheoirí le próifílí daonáirimh éagsúla. I measc na rannpháirtithe, 65% is mná agus 29% fir. Tá an taighde iomlán ar fáil ihttps://www.youpix.com.br/pesquisa-shopper-2025-download.
