The Special Report "Top Strategic Technology Trends for 2025", recently released by Gartner, brings a powerful vision of the technological future, highlighting how innovation is shaping the directions of global markets. Three crucial pillars emerge in this scenario: data analysis, the privacy of information and the security of data. However, more than dedicating to the opportunities that data offers, it is necessary for entrepreneurs to look at the challenges related to their protection and ethical management
Data analysis continues to be the heart of digital transformations. Gartner's study emphasizes that, by 2025, companies that use predictive analysis to support their strategies will have a significant competitive advantage. In my corporate routine, I have observed that the ability to transform data into actionable insights is essential for making agile and accurate decisions. However, this is a journey that requires not only the technological tools highlighted in the report – as Agentic Artificial Intelligence, Governance of Artificial Intelligence or Post-Quantum Cryptography –, but another organizational culture, in fact, data-driven, with qualified professionals to interpret this information
It is important to emphasize that there is no longer room for organizations to treat personal data as mere resources. Privacy must be integrated into the design of new products and services, respecting not only the legislation, but consumer expectations. This approach is essential to gain and maintain customer trust, an increasingly valuable asset in the digital world. Data security, in turn, remains a constant concern
The report also forecasts that, until 2028, 50% of companies will start adopting products, services or resources specifically designed to address security use cases against misinformation. Today, this number is 5%. Safety is not just an operational requirement, but another strategic responsibility. It is imperative that organizations adopt a proactive stance, implementing solutions that protect not only your data, but also those of your clients and partners
It is worth noting that data analysis requires immense volumes of information, but, without adequate security and privacy mechanisms, the potential for harm is high. Companies must balance innovation and responsibility, ensuring that data exploitation is always ethical and safe
More and more, we will see a greater convergence between technology and business strategy – what is particularly relevant in the context of data, because organizations that do not address the analysis, privacy and security as strategic priorities risk becoming irrelevant. At the same time, energy-efficient computing emerges as a strategic trend that can contribute both to cost reduction and to the improvement of organizational sustainability
On the other hand, the adoption of these new technologies, how neuromorphic computing and optical computing, as one would expect, will entail new challenges for data security. Faster and more efficient systems can amplify the risks of attacks, and organizations need to implement strict security controls to mitigate these new vulnerabilities. In an environment where consumers will be increasingly immersed in interactive digital experiences, it is essential for companies to adopt security and privacy strategies that ensure data protection in real time and in dynamic environments
In summary, the quality and analysis of data, privacy and information security can no longer be viewed as isolated or complementary areas. They are interconnected and essential components for the sustainability and success of companies in the digital future. The convergence of these areas will be decisive for organizations seeking to remain relevant and competitive in a constantly changing market
Over 30 years in the IT sector, I firmly believe that we are facing a unique opportunity to redefine the standards of how we use and protect data. That's why, we must also be committed to helping companies navigate this challenging scenario, promoting technological solutions that are both innovative and aligned with best practices in privacy and security
The technological trends for 2025 are not just predictions. They are a call to action. It is up to us, leaders and organizations, ensure that digital transformation is sustainable, secure and people-centered
