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    How AI agents impact businesses

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    How AI agents impact businesses

    Artificial Intelligence (AI) has ceased to be an assistive tool and has become an essential element in the transformation of businesses. Today, AI agents not only assist, but reshape the way decisions are made and processes are conducted. According to data from the report Top Strategic Technology Trends for 2025, do Gartner, a leap in the adoption of Artificial Intelligence Agents is expected, in business applications, increasing from 1% currently to 33% by 2028.Companies from different sectors adopt these solutions to optimize operations, reduce errors and automate tasks, driving productivity and efficiency. 

    Unlike traditional chatbots, that only respond to questions based on predefined commands, AI agents operate autonomously, interacting with systems and continuously learning from real-time data. They perform functions ranging from the analysis and approval of documents to the management of complex processes, such as logistics and technical support. In ERP and CRM platforms, for example, integrate and analyze large volumes of information, generating strategic insights and facilitating business management. Companies like Microsoft and Google already incorporate these agents into their ecosystems, allowing the automation of workflows without requiring advanced technical knowledge. 

    The adoption of these agents has been transforming operations significantly. Repetitive tasks are automated, freeing professionals for strategic activities. Decision-making becomes more accurate, based on real-time data analysis, reducing failures and increasing the quality of services. Furthermore, the integration with business systems allows for more efficient information management. Sectors such as industry, retail and finance are already experiencing these advances: factories use AI to predict machine failures and optimize maintenance, while in retail the personalization of the consumer experience becomes more sophisticated, analyzing preferences and shopping habits. 

    For this transformation to occur safely and efficiently, it is essential to adopt an AI framework that ensures governance and protection in the use of robots and intelligent agents. Specialized solutions use Generative AI to simplify processes, accelerate executions and enhance team performance, reducing thetime to marketwith intuitive conversational interfaces and low-code applications. An example of this application is ChatSync, an AI agent developed for SAP environments, integrated into platforms like WhatsApp, Telegram, Slack and other communication tools. It automates tasks such as purchase approvals, internal requests and operational notifications, ensuring that information flows quickly and securely. With robust authentication and multiple layers of validation, ensures data integrity and facilitates the automation of critical processes, such as financial reports and request management. 

    The adoption of AI agents is no longer a competitive differentiator, but another necessity for companies seeking innovation and growth. As these technologies evolve, your influence on productivity and decision-making will become even deeper. The future of work is being redefined, and those who know how to integrate artificial intelligence into their strategies will get ahead

    Marcio Viana is the CEO of Prime Control, company specialized in digital efficiency, process automation and quality assurance. – Emailprimecontrol@nbpress.com.br 

    Adistec and HCLSoftware announce strategic partnership to boost security, automation and digital transformation in Latin America

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    Adistec and HCLSoftware announce strategic partnership to boost security, automation and digital transformation in Latin America

    Adistec, IT solutions distributor in Latin America, announced a partnership with HCLSoftware, global reference in corporate software, to offer the market advanced solutions in cybersecurity, IT automation and digital transformation. The agreement, signed at the end of February, is already in effect and covers all of Latin America, allowing distributor customers to access innovative technologies from HCLSoftware, like BigFix and AppScan, that strengthen the protection and efficiency of IT operations. 

    "The partnership with HCLSoftware reinforces our commitment to providing innovative and high-impact solutions", empowering our clients to face the growing challenges of security and automation in the digital environment, highlights Emerson Lima, Business Sales Manager at Adistec Brazil. 

    HCLSoftware stands out for its robust portfolio, including tools like HCL BigFix, for endpoint management and cybersecurity, and the HCL AppScan, specialized in detecting and correcting vulnerabilities in applications. The integration of these solutions into Adistec's portfolio meets the growing demand for technologies that protect critical infrastructures and optimize operational processes. Furthermore, HCLSoftware offers a differentiated approach to the market, with high-performance solutions, flexibility and innovation. Your portfolio stands out for integrating security, automation, artificial intelligence and cloud computing, allowing companies from various sectors to have a holistic approach to their technological needs. 

    To strengthen the presence of these technologies in the distributor's ecosystem, specialized training will be conducted, continuous training and personalized support for partners and clients. This will ensure that companies can implement and make the most of the solutions offered. The partnership will also enable a faster and more efficient distribution of HCLSoftware solutions, with access to specialized local support. Adistec, in turn, brings a robust set of distribution channels and technical expertise, allowing customers to access these technologies in a more personalized way, aligned with your specific needs. 

    "We believe that this strategic partnership with Adistec will enable accelerated expansion in Latin America", ensuring that our solutions reach a wider audience and meet the growing needs of the sector, says Daniel Garbuglio, VP Latam of HCLSoftware. "The combination of local expertise with the innovation of our solutions will provide a significant impact for companies seeking modernization and security in their operations", complete. 

    In addition to meeting the current market demand, the partnership has excellent long-term growth potential, given that the search for innovative solutions continues to grow. HCLSoftware anticipates a significant impact on the industry, especially in the areas of security, automation and artificial intelligence, essential sectors for a constantly evolving market. 

    "Adistec has always sought partnerships that add value to our clients", and the alliance with HCLSoftware is a strategic step in that direction. Together, we are delivering to the market solutions that not only modernize IT operations, but also ensure more security and efficiency for companies in Latin America, complements Emerson Lima. 

    For Lima, this collaboration strengthens Adistec as a reference in technology distribution in Latin America, ensuring that your clients have access to the best tools to drive the digital transformation of their businesses

    Adult content platform consolidates among couples and undergoes rebranding

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    Adult content platform consolidates among couples and undergoes rebranding

    In recent years, amateur couples, exhibitionists and people who had never thought about selling adult content discovered on a 100% Brazilian platform, theBuupe, a safe and discreet environment, that allows creators to profit from their fantasies and connect directly with an engaged audience. Besides being a way to supplement income while living out their desires and fetishes

    The success of the platform is due to the fact that it is a free and non-prejudiced place, that values security, the personalized service and offers a space where anyone can turn their fantasies into a real source of income. Anonymous creators, couples exploring new fetishes and exhibitionists find a welcoming and profitable environment on the platform. The result? In four years, more than R$17 million have already been moved, connecting thousands of creators to buyers. Growth continues to accelerate: hundreds of people earn more than R$10,000 per month, while the top 5 surpasses the mark of R$35 thousand monthly

    The evolution of the brand

    Now, this experience is strengthened with a new name and identity: Buupe has evolved toHotvips, consolidating itself as a reference in the Brazilian adult content market, mainly among the members of the liberal community, fetishists and cuckolds. This transition marks the advancement of the platform, that becomes even bolder, sophisticated and aligned with the needs of adult content creators. 

    The company's commitment remains unchanged: to provide a safe environment, discreet and highly profitable for creators and couples who want to monetize their fantasies. Different from other platforms that, sometimes, they tend to mask their explicit content producers, theHotvipsassume your position in favor of freedom, encouraging the creation of content that helps deconstruct prejudices about fetishes and fantasies, especially among couples. With a more segmented positioning and an even more engaging experience, the platform reinforces its value proposition and expands the possibilities of connection between creators and consumers

    Mayumi Sato, CMO of the company, highlights the importance of this rebranding: "We want to be increasingly closer to those who trust us to sell content and ensure extra income. We promote safety and profit for those who are with us, we take care of each one individually so that they have a calm and positive experience when venturing into this universe, say

    The differentiators of the new brand

    THEHotvipsit is not just another platform for selling adult content, but a complete ecosystem for creators who want to turn fetishes into revenue. Among the exclusive differentiators are

    • Visibility: in strategic partnershipwith theSexlog, the largest sex and swing network in Latin America, increasing the visibility of creators, once there is the possibility of the creators being disclosed, exclusively,on the site's Livecam
    • Featured profiles, driving visibility and increasing sales by up to 20%
    • Versatile monetization model, allowing creators to sell packs, subscriptions and offer free content in one place
    • VIP group of creators, that offers access to strategies validated by top creators on the platform
    • Humanized supportand personalized consulting, ensuring that each creator maximizes their results

    For Maíra Fischer, Community Manager of the company, this rebranding represents a new level for creators: "With theHotvips, we are able to offer an even more efficient platform for those who want to turn their pleasure into profit. Our team is focused on providing real support to creators, helping them grow sustainably.”

    Prominent creators and a promising future

    Hotvips already features big names in Brazilian adult content, like Anny Leal, Karen Khalifa, Brunette (Couple with my Cat), Luana Kazaki, Blonde of the Horn, Kriss Hotwife, Hotwife Truck Driver and Dessinhawife, that consolidated by exploring specific niches. Furthermore, anonymous creators also rank among the most successful on the platform, with revenue exceeding R$30 thousand per month

    With the new identity, Hotvips continues to expand, creating unprecedented opportunities for creators and establishing itself as one of the most promising platforms in the sector. 

    The adoption of AI depends on us filling the current data gap

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    The adoption of AI depends on us filling the current data gap

    Most companies in the world are adopting artificial intelligence in their operations. There are certain business structures that are independent of the company's area of activity, how to have a marketing department focused on creating campaigns that ensure more customers, most satisfied customers, advertising etc. It is not being and will not be different with AI. It is safe to say that basically every organization will have within it, in some process or even in an entire department, AI applied to different levels of problems and solutions

    A very current field of this adoption is occurring through AI agents, created to be co-pilots of various activities, mainly those that require interaction with the customer, in order to ensure a better experience. But, it is not enough to implement AI. Like any technology, solution, system, AI requires a certain infrastructure. 

    A coherent and cohesive data platform is extremely necessary, because it can be used to train the AI with all the information that the company already has, whether about your clients or about any other detail involving your operation. This training is complex and depends, largely, of primary data on interactions carried out over years of transactions. This is essential for creating efficient marketing strategies

    While 81% of brands claim to be "good" or "excellent" at providing positive customer engagement, only 62% of consumers agree. Only 16% of brands strongly agree that they have the data they need to understand their customers, and only 19% of companies strongly agree that they have a comprehensive profile of their customers (Twilio Customer Engagement Report 2024). It's all about the data gap! 

    It is crucial to fill in the data gaps. In fact, many companies are merging to gain deeper insights into their customers, merging your databases. Any AI is and will always be as good as the data that feeds it. Without the knowledge of how to act better, she will be working with gaps that make all the difference

    You must have already encountered this situation. For example, if you are buying shoes online and ask an AI chatbot about a new shoe model that has not been announced yet. A misguided AI can provide false information based on rumors, inventing data about comfort, versatility and usability of the product

    This happens because the lack of data is what really limits this technology. Data is the greatest resource we have today. Companies cannot afford to have an AI hallucinating or lacking relevant data, harming the experience of its customers, or even critical systems. 

    With the correct data, what would happen in this situation is that the AI would inform the consumer about the non-existence of the product they are looking for, and as a complement, it could also provide information about options that are already sold and that match the consumer's profile; explain why the sneakers he is looking for, for now, they are just a rumor originating from unreliable sources; and even offer to get in touch with the consumer when new models that fit their preferences become available

    The need for processed data, unified, verified and reliable, available in real time, is constant. Databases are more important than ever, because even to advance in AI competitiveness, they are still the cornerstone of the entire process. That is why the first step to be taken is to fill the data gap. Only then will the true potential of AI be unleashed

    Retail: stable connectivity increases sales realization by up to 12%

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    Retail: stable connectivity increases sales realization by up to 12%

    A TNS, global leader in connectivity and payment infrastructure, developed an innovative solution to maximize the percentage of payment completion in retail, for point of sale of any size and format, including autonomous stores and self-service kiosks, eliminating cases of lack of connectivity

    In an initiative with theNortheast Bankand the sub-accreditorEntrepay, for example, the recurring connectivity issues of periodic fairs supported by the bank in Fortaleza have been resolved, offering exhibitors a personalized network, stable, with high availability and high security for payment transactions. As a result, the execution of sales transactions had a growth of up to 12%, mainly those related to impulse buying

    Craft fairs are important references for street commerce in Fortaleza and the production of numerous artisans and small producers in the State. We make it a point to offer exhibitors and visitors the best existing technology so that the shopping experience is always the best possible, affirmsElmo Luiz Machado Sette Junior, executive manager of the Bank of the Northeast

    For that, an intelligent and exclusive network was implemented for payment systems, with PCI certification, that allows connectivity only for Entrepay devices. The installation of a TNSLink+ combining Vivo and Claro SIM cards in a single router, added to a wired connection, with signal amplifiers, ensures that, even with failures in a type of connectivity, stay operating, with automatic activation of the best available network, maintaining service continuity

    Everything integrated into a Fortinet NGFW, the most installed network firewall in the world, that combines traditional firewall resources, SD-WAN and advanced security services to provide enhanced protection. "The true innovation here was the customization of the solution to exclusively meet the devices of Entrepay", ensuring that only its terminals had access to the configured network, without the risk of interferences or instabilities, explainedWolnyz Barbosa, support manager of TNS

    "With TNS's tailored solution, we were able to ensure greater availability and security in transactions thanks to a dedicated and exclusive network. This level of customization and network intelligence has proven to be essential for safely overcoming connectivity challenges in areas with varying coverage, mainly in highly sensitive activities, as payment transactions, affirms ArNaldo Blasques , Operations Director of Entrepay

    This set of innovations, with emphasis on the TNS Link, redundant connectivity solution of ultra-high availability and specific for store environments, stocks and self-service terminals, can be seen in the space ofTNS / Lounge Payments(G-4) inAutocom, largest technology fair focused on retail and commercial automation in Latin America, what happens from 1theon April 3, no Expocenter Norte, São Paulo, with free admission

    TNS is a global leader in complete network solutions and payment technologies, modern and safe. As a provider of infrastructure as a service (IaaS) and colocation solutions, a TNS serves more than 1.400 organizations on all continents, including the main stock exchanges in the world, like Nasdaq, NYSE, London Stock Exchange and B3. In 2019, TNS began its expansion in Latin America from Brazil, where your main focus is to offer the retail sector complete payment solutions, with a varied portfolio that includes connectivity in a wide range of technologies, data management, rental of POS and customized solutions for self-service terminals in stores and autonomous markets, of any size and location, with management through a native cloud platform. With over 30 years of extensive experience in the global market and presence in more than 60 countries, TNS also operates in other segments, like telemetry, tracking, monitoring, security and connectivity IoT and M2M for smart cities, health, industry and agribusiness. TNS has offices in the states of Paraíba and São Paulo that serve clients from all over Brazil and Latin America

    bet.bet announces Léo Foguete as the new brand ambassador

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    bet.bet announces Léo Foguete as the new brand ambassador

    In yet another strategic move to strengthen its presence in the entertainment segment, a bet.bet – regulated company in the online betting market – announces singer Léo Foguete as its new ambassador. Sensation of forró and piseiro, the Pernambuco artist will star in advertising campaigns, will participate in exclusive activations and will produce special content for the brand's social media. The partnership not only marks the beginning of a new phase in the musician's journey, but also reinforces the company's commitment to connect authentically with the young audience, passionate about music, culture and sport

    "We were looking for a personality that represented the DNA of the bet".bet: young, authentic, popular and with a great engagement power. And Léo brings it all together. He has a real connection with the fans, in addition to an inspiring journey, that is in total harmony with our values. We are sure that this partnership will make us even stronger and provide unforgettable experiences for all our customers, Junior Guerra states, marketing director of the institution

    Born in Petrolina (PE), Léo Foguete is 21 years old and is already standing out among the big names of the new generation of forró. In November 2024, his career took off: he went from anonymity to reaching the top of the charts with the hit "Last Night" – a collaboration with the singer Nattan. With the EP "Thank You God", who led Spotify Brazil, Léo consolidated his popularity in the music scene. Former construction assistant, he became a symbol of overcoming, talent and charisma. Currently, is an exclusive artist of Vybbe, one of the largest producers in the country, and already has partnerships with names like Ana Castela, Zé Vaqueiro, Manu Bahtidão and Luan Pereira

    "Today I join the bet".bet, a brand that, just like me, live for the thrill, connection and attitude. This partnership came at the perfect time, just when we are accelerating my projects and bringing my music to more people. With this support, I will be able to boost my work even more – on the stages, on the networks and in everything that comes ahead. Together, let's double the excitement of the crowd, mixing music, entertainment and that unique vibe that only bet.bet has. I thank you for the trust and you can expect a lot of good things coming your way!”, celebrate the singer

    The global IT services market will generate US$ 600 billion in 2025

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    The global IT services market will generate US$ 600 billion in 2025

    As companies face increasing cyber threats and stringent compliance requirements, becomes increasingly essential, for the market, the support of IT service providers (MSPs) that are capable of ensuring the managed security of their data and operations. This is the bet of the vast majority of leaders of this type of company around the world, according to the studyThe MSP Horizons Report 2025. The report shows that 90% of the executives who participated in the survey expect an increase in the revenue of their cybersecurity services in the next three years. This scenario means an increase of ten percentage points compared to the 80% recorded last year. The work was developed by N-able (NYSE:NABL), leading provider of cloud-based software solutions for managed service providers

    The expectation of increased earnings from cybersecurity services is shared by Brazilian companies such as ADDEE, largest national reference in providing management solutions, monitoring, data protection and security for IT service providers. According to the CEO and founder of the company, Rodrigo Gazola, this year ADDEE will direct strategic efforts to further enhance its performance in security, in partnership with N-able itself, of whom she is the exclusive representative in Brazil. 

    "Solutions like EDR", LOL, Backup and DNS Filtering will be the focus of communication and campaigns, accompanied by an enhancement in technical support and training for service providers, said

    Backup SaaS advances and requires adaptation

    One of the most highlighted areas of growth by the interviewees in theMSP Horizons Reportit was called Backup SaaS, regarding, for example, to applications like Microsoft 365, Google Workspace or Salesforce. Among the interviewed executives, 53% said they will adopt this practice in the future

    Based on the answers, those responsible for the research assess that the future of backup and disaster recovery is being shaped by a significant movement in this industry. They claim that RMM (Remote Monitoring and Management) providers are acquiring or building backup technologies, just as corporate suppliers are acquiring players focused on small and medium enterprises (SMEs) and vice versa. In this scenario, the perception is that backup also offers MSPs the opportunity to expand their total addressable markets due to its strong potential for resale movement

    Gazola explains that, in Brazil, the RMM was the catalyst for the operational change of managed IT service providers, allowing the monitoring and remote management of environments, what transformed the provision of IT services

    These solutions remain strategic for ADDEE, because they represent the foundation for MSPs to deliver added value to clients. Fifteen years ago, these solutions were scarce or expensive, within the national market and we were able to bring a transformation in the way companies viewed their operations and services. "We still continue to do this work today", affirms

    For the realization of theMSP Horizons Report, more than 450 MSPs from all continents were asked to provide feedback through an online questionnaire distributed by N-Able itself and by Canalys, through its website Candefero. The contacts were made between October and November 2024, and Canalys also interviewed 16 companies in the sector during the process, what provided qualitative feedback on the main topics and trends in the IT market

    Routing technology is Yuno's differentiator to maximize successful transactions

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    Routing technology is Yuno's differentiator to maximize successful transactions

    In light of its permanently innovative character, e-commerce undergoes frequent transformations and, therefore, is subject to a series of challenges in completing the payments. From unexpected processor failures to the use of incorrect information by the client or indications of fraud, these impasses directly impact the revenues of retailers and the customer experience in their shopping journey. 

    In this sense, smart routing technologies arrive to contribute to how to predict the best payment options. Oneresearch conducted by Cornell Universityindicates that the implementation of this system resulted in an increase of 4% to 6% in transaction success rates.In line with this scenario, a Yuno,global payment orchestrator developed the tool forSmart Routing, that was designed to automatically select the best payment route for each transaction, maximizing success rates, reducing costs and eliminating the need for manual adjustments. 

    While traditional payment routing is based on static rules and often results in unnecessary failures, Yuno's solution adopts a dynamic and data-driven approach. The system analyzes the historical performance of suppliers, regional preferences and real-time conditions, ensuring that each transaction follows the most efficient route. This results in faster and uninterrupted processing, increasing the reliability and financial performance of companies

    Smart Routing stands out for its ability to adapt and continuously optimize payments. Among its main benefits, it is possible to highlight the feasibility of tsmart decision-making groups, since each transaction feeds the algorithm with details such as location, payment type and supplier costs, what allows the system to choose the most efficient route to maximize approval rates and minimize commissions

    The tool ensures that there is acontinuous optimizationin the system, that automatically adapts to market conditions, the reliability of suppliers, transaction patterns and approval rates, what automatically improves routing decisions and payment fluidity. Furthermore, companies can test different routing strategies in real time, adjusting the transaction flow to maximize efficiency

    "With the use of Smart Routing", companies can expect immediate results in increasing customer retention, it results in fewer payment failures and reduces the number of abandoned purchases, improving consumer satisfaction and loyalty. The retailer can also benefit from internal operational advantages by reducing processing fees when directing transactions to the most profitable suppliers, in addition to making it easier to manage international transactions and optimizing the workload, "allowing internal teams to focus on business growth instead of solving operational problems" highlights Walter Campos, General manager of Yuno

    THESmart Routingit is not just a common routing solution, as it takes transaction optimization to a new level. The use of advanced algorithms and proprietary logic allows for the prediction of the best routes to maximize approval rates, allowing companies to trust Yuno to enhance their overall payment efficiency without the need for manual adjustments

    Núclea's revenue reaches R$ 1,66 billion in 2024, driven by expansion into new markets and broadening the portfolio of solutions

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    Núclea's revenue reaches R$ 1,66 billion in 2024, driven by expansion into new markets and broadening the portfolio of solutions

    The Nucleus, reference in infrastructure solutions for digital transactions and data intelligence, recorded another year of revenue growth, reaching R$ 1,66 billion, 7% expansion in the year. EBITDA (earnings before interest, taxes, depreciation and amortization totaled R$ 790 million, 20% above 2023, and the net profit reached R$ 626 million, 7% increase in the period. Furthermore, Núclea distributed R$ 724,8 million in dividends in 2024.  

    "Our journey based on customer centricity made us understand what the market needed, and we directed our solutions to meet those needs". The increasing diversification of our portfolio over the past two years has allowed us to enter new sectors beyond finance and develop high-impact initiatives, how our network in blockchain (Núclea Chain). We have been following this path supported by innovation, technology and continuous evolution of our products, André Daré stands out, CEO of Núclea. 

    The Núclea has, today, more than 1.600 clients in your portfolio. Last year, in operational terms, there were more than 40,7 billion transactions that represent more than R$ 18,4 trillion in financial volume. This volume includes transactions that go through the company, how to settle invoices, card registration, credit portability, salary account and assignment of credit card, among others.   

    New markets 

    "The profile of our customers is changing and 2024 was proof of that". Today, we do not only speak the language of the financial market, but also of insurance, tokenization, real estate and others. We also refined our data and anti-fraud solutions, as an expansion of what we were doing until then, celebrates Daré. 

    In 2024, the company started its operations in the insurance market and, now, records insurance operations, open complementary pension, capitalization and reinsurance. In the last year, announced a partnership to be the registrar of the insurance operations of CNSEG members.  

    Already in the blockchain market, the company launched Núclea Chain and became a pioneer in offering tokenized invoice services in the Brazilian market. Technology allows for a complete journey, passing through the registry, tokenization and validation of the backing of the invoice, ensuring safety and accessibility for customers. 

    Another highlight was Núclea's first service for end users: certification aimed at families with an income of up to 10 minimum wages to have access to Social Interest Housing (HIS) and Popular Market Housing (HMP). For that, the company leveraged its experience in technology for the financial system to benefit the real estate market. 

    The Núclea carried out, yet, important investments that enhance the expansion of operations through Liquid startups, Brazilian company of artificial intelligence applied to credit, and Parfin, focused on digital asset structures and blockchains in companies.   

    In addition to the conquest of new markets, the solutions for the democratization of credit and financial services saw significant growth in 2024. The highlight is the portability of credit and the registration of receivables for use as collateral. Furthermore, Núclea expanded the registration of tickets and the enrollment in Authorized Direct Debit.    

    The data agenda for legal entities also showed progress in 2024. Núclea provided the financial market with indicators and reports that allow for a more suitable credit granting to clients, with conditions aligned to the payment capacity and rates consistent with a more accurate risk assessment

    "We finish the year with a feeling of pride and gratitude". The achievements that brought us here are the result of the collective effort of a team of more than 850 collaborators and the various valuable partnerships we have built along the way, I declare I'll give. 

    Efficient Strategies to Engage and Convert Customers with Email Marketing

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    Efficient Strategies to Engage and Convert Customers with Email Marketing

    In the highly competitive digital landscape, email marketing continues to be one of the most effective tools for building relationships with the audience and driving sales. However, given the volume of messages received daily, ensure that an email is opened, reading and generating engagement has become a real challenge. Experts point out that adopting best practices can be crucial for transforming email marketing campaigns into a strategic channel for customer conversion and retention. In recent years, various new ways have emerged for marketing professionals to connect with customers and potential consumers. But email marketing continues to be one of the most effective strategies to strengthen the relationship with the audience, increase engagement and boost business revenue. This accessible channel generates, on average, US$ 36 for every dollar invested, according to data from Forbes Advisor

    Personalization and Segmentation: The Path to Success

    The era of generic messages is behind us. Today, data and behavior-based personalization is essential for increasing open rates and engagement. Studies indicate that segmented emails have a 50% higher open rate than generic campaigns. Use information such as purchase history, preferences and previous interactions to create targeted content strengthen the relationship with the consumer and increase the chances of conversion

    The Impact of Automation and the Correct Frequency

    Marketing automation tools allow you to send messages at the ideal moment, based on user behavior. From welcome emails to reactivation campaigns, automation improves the consumer experience and optimizes results. Furthermore, the frequency of sending should be planned carefully: excessive emails can lead to unsubscribes, while sporadic contacts can cause the brand to fall into oblivion

    Relevant Content and Responsive Design

    The content of the email should be objective, relevant and visually appealing. Short and impactful subjects increase the chances of opening, while well-structured texts and clear calls-to-action encourage the user to act. Furthermore, with the increase in the use of mobile devices, ensuring that the design is responsive is essential for a positive user experience

    Authenticity and Trust: Protecting Your Reputation

    With the increase in concerns about digital security, strategies such as the implementation of authentication protocols (DKIM, SPF and DMARC help prevent emails from landing in the spam folder. Furthermore, following LGPD (General Data Protection Law) regulations and obtaining explicit consent from users are essential factors for maintaining brand credibility and ensuring good communication practices

    Metrics and Continuous Optimization

    The analysis of metrics such as open rate, clicks and conversions allow for continuous adjustments and improve campaign performance. Testes A/B também são estratégias eficientes para entender o que mais ressoa com a audiência e aprimorar a abordagem de comunicação

    With strategic planning and the adoption of best practices, email marketing remains a powerful tool for brands looking to stand out in the digital market, strengthen the relationship with your customers and generate real results. For companies and professionals looking to optimize their digital communication, investing in effective email marketing strategies can be the competitive edge needed for success

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