More
    Start Site Página 383

    The QR Code Revolution: Simplifying Payments and Access to Information

    E-Commerce Update
    -
    0
    The QR Code Revolution: Simplifying Payments and Access to Information

    The QR codes, or quick response codes, have been gaining more and more space in the daily lives of consumers and companies. This technology, that allows quick reading of information through the smartphone camera, is revolutionizing the way we make payments and obtain information about products

    One of the main advantages of adopting QR codes is the convenience and speed they provide. With just a few taps on the phone screen, it is possible to make payments in commercial establishments, restaurants and even in self-service machines. This eliminates the need to carry cash or cards, making transactions safer and more convenient

    Furthermore, QR codes are being widely used to provide detailed information about products. When scanning the code on the packaging, the consumer can access data such as ingredients, nutritional information, instructions for use and even the origin of the product. This transparency is essential for customers to make more informed purchasing decisions that align with their needs and values

    The COVID-19 pandemic further accelerated the adoption of QR codes, since they allow interactions without physical contact. Restaurants, for example, they started using digital menus accessible through QR codes, reducing the risk of contamination and facilitating the update of available items

    However, for the adoption of QR codes to be successful, it is necessary to invest in education and awareness of users. Many people still have doubts about how to use this technology or concerns related to information security. It is essential that companies provide clear instructions and adopt data protection measures to ensure consumer trust

    Another important issue is digital inclusion. Although the use of smartphones is becoming increasingly widespread, there is still a portion of the population that does not have access to these devices or does not have the necessary knowledge to use them. It is essential that governments and companies work on initiatives to promote digital inclusion and ensure that the benefits of QR codes are accessible to everyone

    The adoption of QR codes for payments and product information represents a significant advancement in consumer experience and company efficiency. With practicality, security and transparency, this technology has the potential to transform various sectors and simplify people's daily lives. As more companies and consumers embrace this trend, we will be moving towards an increasingly digital and connected future

    Attempts of Fraud in Brazilian E-commerce Decrease 23,3% in the First Quarter of 2024

    E-Commerce Update
    -
    0
    Attempts of Fraud in Brazilian E-commerce Decrease 23,3% in the First Quarter of 2024

    The number of attempted frauds in Brazilian e-commerce recorded a significant drop of 23,3% in the first quarter of 2024, in comparison with the same period of the previous year, according to a study conducted by ClearSale, company specialized in data intelligence for fraud prevention

    The survey, that analyzed 63,7 million orders between January 1 and March 31, revealed that there were 800 thousand fraud attempts, totaling R$ 766,3 million. Despite the reduction in volume, the average ticket of frauds remained practically stable, with a slight increase of 0,3%, reaching R$ 948,64

    Eduardo Mônaco, CEO of ClearSale, explained that fraudsters are adopting new strategies: "They have been looking for ways to attract less attention and maintain high profitability, acting with fewer transactions, but targeting products with higher liquidity, added value and cost

    The study revealed that Wednesdays, between midnight and 5am, they were the moments with the highest incidence of fraudulent attempts. The Northeast region was the most affected, with an average ticket of R$ 1.021,82, followed by the Midwest (R$ 1.023,52), Southeast (R$ 934,60) and North (R$ 924,89). The South region recorded the lowest rate of attempts, with an average ticket of R$ 984,91

    The products most targeted by criminals were games and electronics, with average losses of R$ 806 and R$ 2.597, respectively. Appliances such as refrigerators and freezers had frauds amounting to an average of R$ 3.550, while cell phones and beauty products accounted for R$ 2.756 and R$ 412, respectively

    The study also identified that the main victims are men and people up to 25 years old. The highest concentration of attempts occurred in January, with 284,6 thousand occurrences, followed by February with 252,9 thousand and March with 70,2 thousand

    To avoid falling for scams, ClearSale recommends the use of strong and unique passwords, attention to suspicious links and verification of advertisers' reputation. The company also warns about the danger of phishing, a technique that uses attractive offers to capture passwords and financial data from users

    With information from CNN

    Colormaq Launches New E-commerce Platform to Enhance Customer Experience

    E-Commerce Update
    -
    0
    Colormaq Launches New E-commerce Platform to Enhance Customer Experience

    A Colormaq, renowned appliance brand in Brazil, announced the launch of its new e-commerce platform. The initiative aims to provide an optimized and functional shopping experience for its customers, aligned with the company's purposes of continuous evolution and consumer focus

    The new platform, developed in partnership with VTex, presents various categories of featured products, including purifiers, tank tops, washing machines, centrifuges and scrubbers. Among the innovations, the integration with Reclame Aqui for satisfaction research (NPS) stands out, order status via WhatsApp, special offers and an integrated blog

    The site, designed responsively, ensures an optimized experience on desktops, smartphones and tablets, prioritizing accessibility and usability for all users. Colormaq seeks, thus, strengthen your direct connection with the consumer audience, following the industry trend

    Raphael Biguetti, head of Digital B2C at Colormaq, affirms: "The new website reflects Colormaq's commitment to putting the customer at the center of the business, in addition to prioritizing sustainability and social responsibility, providing transparent information about our practices and policies.”

    The platform also emphasizes customer security, offering a simplified shopping experience and quality assurance on all products. Various promotions and special offers are available, including discounts on PIX and interest-free installment options

    The after-sales service received special attention in this new phase. The company invested in efficient delivery logistics, ensuring fast and secure deliveries across the country. Furthermore, the technical assistance in after-sales provides specialized support with advanced technologies and direct communication channels

    Colormaq reaffirms its commitment to customer satisfaction and continuous improvement, with future plans to further enhance the user experience on its e-commerce platform

    Seamless Omnichannel Shopping Experiences: The Future of Retail

    E-Commerce Update
    -
    0
    Seamless Omnichannel Shopping Experiences: The Future of Retail

    In the digital age, consumers are becoming increasingly demanding and connected. They desire a perfect shopping experience, regardless of the channel they choose to interact with a brand. It is in this context that the concept of omnichannel arises, a strategy that aims to integrate all sales and communication channels of a company, offering a consistent and frictionless experience for the customer

    The importance of omnichannel

    Omnichannel is more than just a trend; it is a necessity for companies that want to remain competitive in the current market. According to a study by Harvard Business Review, 73% of consumers use multiple channels during their shopping journey. Furthermore, customers who shop through multiple channels spend on average 4% more on each visit to the physical store and 10% more online than those who use only one channel

    Pillars of a seamless omnichannel experience

    To create a perfect omnichannel experience, companies should focus on three fundamental pillars

    1. Consistency: The customer experience must be consistent across all touchpoints, from the website to the physical store. This includes design, messages, promotions and customer service

    2. Personalization: With the use of data and technology, companies can offer personalized experiences for each customer, based on your preferences and purchase history

    3. Convenience: Customers value convenience above all. This means offering flexible purchasing options, delivery and return, in addition to efficient and responsive customer support

    Examples of successful omnichannel strategies

    Some companies are already reaping the benefits of a well-executed omnichannel strategy. A Sephora, for example, allows customers to virtually try on products using augmented reality in their app, and also offers personalized service in physical stores. Starbucks integrates its loyalty program across all channels, allowing customers to accumulate and redeem points both in the app and in stores

    Challenges and considerations

    Implementing an omnichannel strategy is not an easy task. Requires investments in technology, employee training and a change in organizational culture. Furthermore, it is essential to ensure the security and privacy of customer data across all channels

    Conclusion

    In an increasingly digital and connected world, offering perfect omnichannel shopping experiences is no longer a differentiator, but rather a requirement for companies that wish to remain relevant. When integrating your channels, customize the customer experience and offer convenience, brands can not only increase their sales, but also to win the loyalty and enchantment of its consumers

    Gamification and game elements applied to e-commerce

    E-Commerce Update
    -
    0
    Gamification and game elements applied to e-commerce

    In today's highly competitive digital age, e-commerce brands are constantly looking for innovative ways to captivate their audience, increase engagement; and, ultimately, boost sales. A strategy that has gained momentum in recent years is gamification. – the integration of game elements and mechanics in non-game contexts, such as e-commerce. This article explores the fascinating world of gamification in e-commerce, highlighting its benefits, real-world examples and best practices for implementation

    What Is Gamification?

    Gamification refers to the application of game design elements in non-game contexts to motivate and engage users. These elements may include points, the emblems, classification tables, other missions, narratives and rewards. By harnessing the fundamental principles that make games engaging and addictive, gamification aims to create immersive and rewarding experiences that encourage participation, loyalty and the desired action

    Benefits of Gamification in E-commerce:

    Implementing gamification strategies in e-commerce offers a number of compelling benefits:

    1. Increased Customer Engagement: By incorporating game elements, brands can make the shopping experience more interactive, fun and engaging, encouraging customers to spend more time on their websites or apps

    2. Greater brand loyalty: Gamification can help cultivate a sense of community and emotional connection with a brand, leading to greater customer loyalty and advocacy

    3. Increased User Motivation: Reward-based mechanisms, as points, emblems and exclusive discounts, can motivate users to perform desired actions, how to shop, leave ratings or refer friends

    4. Valuable Customer Insights: Gamification allows brands to collect valuable data about preferences, customer behaviour and engagement patterns, facilitating more personalised marketing and product development

    Real World Examples:

    Several e-commerce brands have successfully implemented gamification strategies to drive engagement and sales. Some notable examples include:

    1. Sephora Rewards Program: Customers earn points for purchases, evaluations and social interactions, which can be exchanged for products, unique samples and experiments

    2. Amazon Treasure Hunt: During major sales events, Amazon is hiding clues on its website., encouraging customers to explore and discover unique offers

    3. Aliexpress missions: Users receive daily and weekly missions, how to browse specific categories or add items to favorites, earning coins that can be used for discounts

    Best Practices for Implementation:

    To effectively harness the power of gamification in e-commerce, the marks must:

    1. Align with Business Goals: Gamification strategies should be designed to support overall business goals, how to increase conversion rates, the average order value or customer engagement

    2. Keep it Simple: Very complex game mechanics can be oppressive. Focus on simple, intuitive elements that add value to the user experience

    3. Offer Meaningful Rewards: Rewards should be valuable and relevant to the target audience, either in the form of discounts, exclusive access or recognition

    4. Ensure Platform Compatibility: Gamification elements should be seamlessly and visually integrated into the e-commerce website or app for a seamless experience

    5. Monitor and adjust: Closely monitor performance metrics and user feedback to continuously optimize and refine gamification strategies

    In the rapidly evolving e-commerce landscape, Gamification has emerged as a powerful tool to captivate audiences., drive engagement and stimulate sales. By taking advantage of the psychology inherent in games, brands can create engaging and rewarding experiences that encourage participation, customer loyalty and defence

    However, to reap the benefits of gamification, companies should adopt a strategic and user-centred approach. By aligning the elements of the games with the business objectives, Keep it simple., offer meaningful rewards and continuously monitor performance, Brands can unlock the vast potential of gamification in e-commerce

    As competition in the digital space continues to increase, Brands that embrace gamification will be well positioned to stand out., connect with your audience and drive long-term success. Therefore, If you're an e-commerce brand looking to take your engagement and sales to the next level, Maybe it's time to enter the exciting world of gamification.

    Mobile payments and digital wallets in e-commerce

    E-Commerce Update
    -
    0
    Mobile payments and digital wallets in e-commerce

    Technological advancement has significantly transformed the e-commerce sector, and one of the most impacted areas is the way consumers make payments. Mobile payments and digital wallets have been gaining more and more prominence, offering practicality, security and agility in online transactions. In this article, we will explore the growth of mobile payments and digital wallets in e-commerce, its benefits and the challenges associated with this trend

    The Rise of Mobile Payments

    With the popularization of smartphones and the increasing penetration of mobile internet, mobile payments have become a preferred option for many consumers. Payment apps, like PayPal, Venmo and Apple Pay, allow users to make transactions quickly and conveniently, directly from your mobile devices

    One of the main advantages of mobile payments is the elimination of the need to enter credit card information with each purchase. Payment data is stored securely in the apps, simplifying the checkout process and reducing the risk of fraud. Furthermore, mobile payments offer a seamless shopping experience, allowing consumers to make transactions anywhere and at any time

    The Role of Digital Wallets

    Digital wallets, also known as e-wallets, are another fundamental component in the evolution of payments in e-commerce. These virtual wallets allow users to store payment information, like credit cards, debit and even cryptocurrencies, in a single safe place

    In addition to the convenience of having all payment methods centralized, digital wallets offer additional features, how coupon storage, loyalty cards and even identity documents. This simplifies the shopping experience and allows consumers to manage their finances more efficiently

    Benefits for Traders

    The adoption of mobile payments and digital wallets also brings significant benefits to e-commerce merchants. By offering these payment options, companies can attract a broader audience, especially younger and more tech-oriented consumers

    Furthermore, mobile payments and digital wallets generally have lower processing fees compared to traditional payment methods, like credit cards. This can result in substantial savings for merchants, especially for those with a high volume of transactions

    Challenges and Considerations

    Despite the benefits, the implementation of mobile payments and digital wallets in e-commerce also presents some challenges. Ensuring the security of consumer data is a primary concern. Companies must invest in robust security measures, how encryption and multi-factor authentication, to protect the sensitive information of clients

    Furthermore, the fragmentation of the mobile payments and digital wallets market can be a challenge for merchants. With a variety of providers and platforms available, it is important to choose the most relevant options for the target audience and efficiently integrate these payment methods into the checkout process

    Conclusion

    Mobile payments and digital wallets are revolutionizing the way consumers conduct transactions in e-commerce. These technologies offer convenience, security and efficiency, meeting the demands of an increasingly digital market

    For the merchants, the adoption of these payment methods can bring significant benefits, how the attraction of new customers and the reduction of processing costs. However, it is crucial to address the associated challenges, how data security and efficient integration with existing platforms

    As e-commerce continues to evolve, mobile payments and digital wallets will play an increasingly central role in the online shopping experience. Companies that embrace these trends and adapt to consumer preferences will be well positioned to thrive in this constantly changing environment

    Investing in mobile payments and digital wallets is not just a matter of convenience, but also an essential strategy for success in the competitive world of e-commerce

    Increased demand for online food and beverages (e-grocery)

    E-Commerce Update
    -
    0
    Increased demand for online food and beverages (e-grocery)

    The online food and beverage sector, also known as e-grocery, has experienced exponential growth in recent years. With the convenience and practicality of shopping for groceries online, more and more consumers are embracing this trend. In this article, we will explore the factors driving the increase in demand for food and beverages online, the benefits for consumers and the challenges faced by the sector

    Demand Driving Factors

    Various factors have contributed to the increase in demand for food and beverages online. One of the main ones is the change in consumer behavior, driven by the search for convenience and time savings. With the hectic life and the lack of time for in-person shopping, many consumers choose the convenience of placing orders online and receiving products directly at their homes

    Furthermore, the COVID-19 pandemic significantly accelerated the adoption of e-grocery. With social distancing measures and the fear of going to public places, many consumers turned to online shopping as a safe alternative. This habit acquired during the pandemic has been maintained, even with the easing of restrictions

    Benefits for Consumers

    E-grocery offers a range of benefits for consumers. Convenience is one of the main attractions, allowing customers to make their purchases anytime and anywhere, without the need to go to a physical store. This is especially valuable for people with reduced mobility, elderly or those who live in areas far from commercial centers

    Furthermore, e-grocery platforms generally offer a wide variety of products, including private label items and specialized products that may not be available in physical stores. Consumers also have access to detailed information about the products, as ingredients, nutritional information and reviews from other customers, facilitating the purchasing decision-making

    Industry Challenges

    Despite the promising growth, the e-grocery sector faces some challenges. One of them is the complex logistics involved in the delivery of perishable products, like fresh and frozen foods. Ensuring the quality and integrity of products during transportation and delivery is essential to maintain customer satisfaction and avoid waste

    Another challenge is the fierce competition in the market. With the entry of large players, like traditional supermarkets and e-commerce giants, e-grocery companies need to differentiate themselves and offer exceptional services to stand out. This includes investments in technology, enhancement of user experience and strategic partnerships with local suppliers

    Conclusion

    The increase in demand for food and beverages online is a trend that is here to stay. Driven by the pursuit of convenience, changes in consumer behavior and the acceleration caused by the pandemic, e-grocery has significant growth potential

    For consumers, the e-grocery offers benefits such as convenience, variety of products and access to detailed information. However, the sector still faces challenges, how complex logistics and fierce competition

    Companies that want to thrive in this market need to invest in technology, enhance the user experience and establish strategic partnerships. Those that manage to overcome the challenges and meet consumer expectations will be well positioned to take advantage of the opportunities offered by the growing online food and beverage market

    E-grocery is not just a passing trend, but another fundamental transformation in the way consumers acquire their food products. As more people discover the benefits of online shopping, the online food and beverage sector will continue to grow and evolve, shaping the future of the food retail industry

    Unlocking the Power of Influencer Marketing and Creator Partnerships in E-commerce

    E-Commerce Update
    -
    0
    Unlocking the Power of Influencer Marketing and Creator Partnerships in E-commerce

    In today's digital age, influencer marketing and partnerships with content creators have emerged as powerful strategies for e-commerce brands to connect with their target audience and drive business growth. As consumers become increasingly immune to traditional advertising tactics, brands are turning to influencers and content creators to promote their products in authentic and engaging ways. This article explores the world of influencer marketing and partnerships with content creators in e-commerce, highlighting its benefits, best practices and the future of this rapidly evolving industry

    The Rise of Influencer Marketing:

    Influencer marketing is based on the idea that recommendations from trusted and respected individuals can have a significant impact on consumers' purchasing decisions. With the rise of social media, the digital influencers – individuals with large online followings – they have become valuable partners for e-commerce brands. These influencers have built engaged communities around specific niches, from fashion and beauty to technology and lifestyle. When collaborating with influencers, brands can reach their target audience in a more targeted and organic way, leveraging the trust and credibility that influencers inspire

    Partnerships with Content Creators:

    Partnerships with content creators take the concept of influencer marketing a step further. Besides simply promoting products, content creators collaborate with brands to develop original and engaging content that resonates with their audience. This can take the form of sponsored posts on social media, videos, blogs, or even co-designed product lines. By aligning with content creators who share your values and aesthetics, brands can reach new audiences, drive engagement and cultivate deeper connections with customers

    Benefits for E-commerce Brands:

    Influencer marketing and partnerships with content creators offer a number of benefits for e-commerce brands:

    1. Greater Reach and Visibility: Collaborating with influencers and content creators allows brands to expand their reach and increase their visibility among specific target audiences

    2. Authentic Engagement: Influencers and content creators are experts in creating genuine and captivating content that resonates with their followers. By taking advantage of this authenticity, brands can stimulate meaningful engagement and build trust with their audience

    3. Lead Generation and Conversions: Recommendations from trusted influencers can drive valuable traffic to brands' e-commerce sites, resulting in qualified leads and increased conversion rates

    4. Consumer Insights: Partnerships with content creators provide brands with valuable insights into preferences, consumer behaviors and feedbacks, allowing for more focused marketing and product development

    Best Practices for Successful Partnerships:

    To maximize the impact of influencer marketing and partnerships with content creators, e-commerce brands should

    1. Choose Aligned Partners: Collaborate with influencers and content creators whose values, aesthetics and audience align with the brand's identity and objectives

    2. Prioritize Authenticity: Encourage partners to create genuine and trustworthy content that honestly highlights the strengths and benefits of the products

    3. Define Clear Goals and Metrics: Set clear objectives for each partnership and track relevant metrics, as reach, engagement, cliques and conversions, to measure success

    4. Promote Creativity and Innovation: Give content creators the creative freedom to develop innovative and engaging content that resonates with their unique audience

    The Future of Influencer Marketing in E-commerce:

    Looking to the future, influencer marketing and partnerships with content creators are expected to continue evolving and shaping the e-commerce landscape. With the emergence of micro and nano-influencers, brands will have even greater opportunities for granular segmentation and authentic engagement. Technological advancements, like live streaming, augmented reality and artificial intelligence, they also promise to transform the way influencers and content creators interact with their audiences and promote products. As consumers become increasingly demanding for genuine content and personalized experiences, brands that embrace strategic partnerships with influencers and content creators will be well positioned to thrive in the e-commerce landscape

    Conclusion:

    In the dynamic scenario of current e-commerce, influencer marketing and partnerships with content creators have emerged as powerful tools for brands to connect with their target audience in authentic and impactful ways. Title: Unlocking the Power of Influencer Marketing and Partnerships with Content Creators in E-commerce

    By leveraging the credibility and reach of influencers and collaborating with innovative content creators, brands can drive awareness, engagement and sales, while building lasting relationships with customers

    However, to achieve success in influencer marketing and partnerships with content creators, brands must adopt a strategic and data-driven approach. This involves identifying the right partners, set clear goals, prioritize authenticity and track relevant metrics to continuously optimize your strategies

    Furthermore, as the influencer marketing landscape continues to evolve, brands must be prepared to adapt and innovate. This may involve exploring new platforms, content formats or partnership models that resonate with changes in consumer preferences and behaviors

    Ultimately, the power of influencer marketing and partnerships with content creators lies in their ability to humanize brands, stimulate emotional connections and drive tangible business results. By embracing these strategies and staying at the forefront of industry trends, e-commerce brands can unlock new levels of growth, customer engagement and success in today's digital market

    As the e-commerce landscape continues to evolve rapidly, it is imperative that brands remain agile, adaptable and open to new opportunities. Leveraging the power of influencer marketing and partnerships with content creators, companies can not only survive, but to thrive in this dynamic and competitive environment

    Therefore, for e-commerce brands looking to take their marketing and customer engagement to the next level, now is the time to embrace the exciting and ever-evolving world of influencer marketing and partnerships with content creators. By doing this, they can forge authentic connections, drive growth and leave a lasting mark on the digital landscape

    Increased adoption of cryptocurrencies and blockchain-based payments in e-commerce

    E-Commerce Update
    -
    0
    Increased adoption of cryptocurrencies and blockchain-based payments in e-commerce

    The world of e-commerce is undergoing a significant transformation with the increasing adoption of cryptocurrencies and blockchain-based payments. These innovative technologies are revolutionizing the way online transactions are conducted, offering greater security, transparency and efficiency. In this article, we will explore the impact of cryptocurrencies and blockchain technology on the e-commerce sector and discuss the advantages and challenges associated with this paradigm shift

    The Rise of Cryptocurrencies in E-commerce

    Cryptocurrencies, like Bitcoin and Ethereum, gained significant popularity in recent years as an alternative form of payment. In the context of e-commerce, more and more companies are adopting cryptocurrencies as a payment option, offering customers a secure and decentralized way to conduct transactions

    One of the main advantages of cryptocurrencies in e-commerce is the elimination of intermediaries, like banks and payment processors. This results in lower transaction fees, faster payment processes and greater accessibility for customers worldwide, especially in regions where traditional banking services are limited

    Furthermore, cryptocurrencies offer a high level of security and privacy. Blockchain-based transactions are encrypted and immutable, reducing the risk of frauds and chargebacks. Customers can also enjoy greater anonymity, because your personal information is not shared during cryptocurrency transactions

    The Role of Blockchain Technology

    Blockchain technology, what supports cryptocurrencies, plays a fundamental role in the transformation of e-commerce. Blockchain is a distributed and decentralized ledger that records transactions in a transparent and secure manner. This technology has the potential to revolutionize various aspects of e-commerce, beyond payments

    One of the promising applications of blockchain in e-commerce is the creation of smart contracts. These self-executing contracts can automate various processes, how to release payments, inventory management and order fulfillment. This increases efficiency, reduces human errors and saves time and resources

    Furthermore, blockchain technology can be used to track the origin and authenticity of products, combating counterfeiting and ensuring consumer trust. When registering information about the supply chain on the blockchain, companies can provide transparency and traceability from manufacturing to delivery to the end customer

    Challenges and Considerations

    Despite the significant benefits, the adoption of cryptocurrencies and blockchain-based payments in e-commerce also presents some challenges. The volatility of cryptocurrency prices can be a concern for traders and customers, requiring risk management strategies

    Furthermore, the lack of regulation and the technical complexity associated with cryptocurrencies and blockchain can be obstacles to widespread adoption. An educational effort is needed to familiarize consumers and businesses with these technologies and to establish clear regulatory frameworks to promote trust and stability

    Conclusion

    The adoption of cryptocurrencies and blockchain-based payments in e-commerce is gaining momentum, offering exciting opportunities for businesses and consumers. These technologies have the potential to transform the way online transactions are conducted, providing greater security, efficiency and accessibility

    However, it is important to address the associated challenges, how price volatility and the need for regulation. As the e-commerce sector continues to evolve, the adoption of cryptocurrencies and blockchain will likely accelerate, paving the way for a more decentralized and transparent future in e-commerce

    Companies that embrace these innovative technologies and adapt to changes in the online payment landscape will be well positioned to take advantage of the opportunities presented by the constantly evolving digital age

    Sebrae-SP offers free e-commerce training for small businesses in Embu das Artes

    E-Commerce Update
    -
    0
    Sebrae-SP offers free e-commerce training for small businesses in Embu das Artes

    The Brazilian Service of Support for Micro and Small Enterprises of São Paulo (Sebrae-SP) announced a free training in e-commerce for small businesses. The event, what will happen on July 3rd, from 9am to 4pm, in Embu das Artes, it is a partnership with Agora Deu Lucro and Partners, official companies accredited by Mercado Livre

    The training will cover crucial topics for success in e-commerce, including the creation of effective ads, digital marketing strategies, use of sales channels like Instagram and WhatsApp Business, in addition to guidance on finances, tax calculation, tax regime and inventory management

    Diego Souto, Sebrae consultant, highlights the importance of the event: "We will have content for both the entrepreneur who already sells and for those who are interested in boosting their online sales. It is an opportunity to learn exclusive strategies and be close to great partners.”

    The event has the support of the Secretary of Economic Development, Industry, Commerce and Services of Embu das Artes and the Commercial Industrial Association of Embu das Artes (Acise)

    Registrations can be made through a link provided by Sebrae-SP. For more information, interested parties can contact via WhatsApp at (11) 94613-1300

    This initiative aims to strengthen the small business sector in the region, offering essential tools and knowledge for success in the digital sales environment

    1...382383384...392Página 383 de 392

    LATEST ARTICLES

    POPULAR TOPICS

    POPULAR CATEGORIES

    ABOUT US

    E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector

    Contact contato@ecommerceupdate.com.br

    © E-Commerce Update 2024 - All rights reserved

    [elfsight_cookie_consent id="1"]