The Kwai Shop, marketplace integrated with the short video app Kwai, established a strategic partnership with Olist, ecosystem of solutions for SMEs that has more than 50 thousand clients, to optimize the management of sellers operating on the platform. Integration allows for the automation of processes such as inventory control, orders and finances, making the operation more efficient and contributing to business growth
With the new integration, merchants using Olist's ERP system can import orders automatically, create mass ads and track the entire sales flow – from approval to product collection. Furthermore, the system offers features such as picking list and checking of packaged products, facilitating the daily life of those who sell online
The partnership strengthens Kwai Shop's strategy to expand its e-commerce ecosystem and attract more local sellers. Olist's base has around more than 50 thousand assets, what should drive the entry of new entrepreneurs onto the platform. To start selling, it is necessary to have a pickup address in the state of São Paulo
Officially launched at the end of 2024, after a testing phase since 2023, Kwai Shop has already grown 1300% in daily purchase orders over the past year. During Black Friday, for example, live commerce actions generated over R$ 4 million in sales and totaled 300 hours of live broadcasting, proving the potential of the combination between short videos and digital commerce
The Kwai Shop houses a wide variety of products – like electronics, items for home and makeup – and offers benefits such as reduced commissions for new sellers. With over 65 million users in Brazil, Kwai continues to expand its presence as a relevant channel to boost the revenue of brands and entrepreneurs on a viral social network
The integration with Olist is available directly in the ERP system, and the connection process is simple: just access the integrations menu and search for "Kwai Shop"
Data from ANTT (National Land Transport Agency) indicates that there are 2,6 million trucks and 900 thousand registered autonomous drivers in Brazil. And the records of fatal accidents are frightening. In 2023, according to the Federal Highway Police, 17 were registered.579 accidents involving trucks, resulting in 2.611 deaths. In 2024, deaths on federal roads increased to 3.291
In light of this scenario, the Iriom, technology company that focuses on its application a series of services aimed at road transport professionals, launched the "Iriom Guardian", a multiservice product that aggregates, in a single plan, coverage for death or disability, unlimited online medical consultations (24 hours a day), funeral assistance and emergency credit
According to Paulo Nascimento, CEO of Iriom, the "Iriom Guardian" was structured based on the specific needs of truck drivers and their families, focusing on providing support in risk situations associated with professional activity. The plan brings together different forms of protection in a single solution and aims to facilitate access to services such as medical care, financial protection and assistance in critical situations, through the company's app. "It is an unprecedented solution for truck drivers", a public often overlooked by traditional health plan and insurance models, affirms
The idea gained momentum in December 2024 when Iriom conducted a qualitative survey during the 36th Festival of Saint Christopher and the Drivers of Garibaldi, in Rio Grande do Sul, largest truck drivers' party in Brazil. The result reinforced the need for more humane and accessible solutions for independent truck drivers.
In the sampling, 52,2% of truck drivers work independently, 56,5% have their own truck, 72,7% are married and 86,4% of the respondents have one or more children. The survey revealed that 61% have already stopped seeking medical care due to being traveling or lacking easy access to health services on the road. About 57% of them drive more than 8 hours a day
"Many drivers mentioned that they do not have health insurance", life insurance or any protection in case of leave due to accident or illness. And the reason for this is the high cost imposed by the traditional market. Most said that, if something serious happens, the family will be unprotected. One of the most mentioned feelings was the fear of 'something happening' and not being able to help the family resolve the issues either financially or emotionally. These answers justify the creation of a targeted product like ours
The executive states that everything has been designed to ensure the user quick access to medical care, financial support and assistance for him and his family, regardless of where he is, without bureaucracy and without weighing on the wallet. It is only necessary to activate the desired service through the app itself. The product is suitable for truck drivers who spend days or weeks away from home and face constant risks on the road.
The plan provides coverage for death or disability with significant amounts, from up to R$100 thousand, and the contractor begins to have complete funeral assistance, inclusive national and international transfer of the body, with no mileage limit. In the market, it is common for this type of service to have partial coverage, with a distance limit or a ceiling of values between R$ 3 thousand and R$ 5 thousand. The death of a truck driver can be very difficult for the family members, because, due to the profession, death can occur far from home, what makes the cost of transporting the body high for the family.
The utility of the "Iriom Guardian" is not limited to these extreme events. Who works independently on the roads, many times one finds themselves in a situation that requires money for some unforeseen event and has to juggle to manage it. For that, the plan also offers emergency credit of up to R$ 2 thousand.
It is worth noting that there are times when freight payment takes longer than usual and at those times having access to credit is all the driver needs to eat, pay truck parking, among other needs. One advantage is that the "Iriom Guardian" credit plan offers five days without interest, that is, if the driver manages to pay before this deadline – suddenly the shipping cost drops into the account – he is completely exempt from fees
Ecosystem
Iriom was created with the aim of going beyond a digital bank. The platform functions as a complete ecosystem, bringing together financial services, consultation and installment of vehicle debts, in addition to offering benefits such as exclusive discounts on fuels, auto parts stores and other strategic partners focused on the truck driver's routine. This proposal was born from the difficulties experienced by drivers in unexpected situations on the roads. Many times, a breakdown in the vehicle means relying on others for financial help, what can cause discomfort and overload
"With the platform we created, this reality changes", because the driver has a support network that preserves finances and relationships with family and friends, prioritizing the well-being of professionals, explain
See below the advantages provided by Iriom Guardian
The increasing integration between technology and innovation in the business world has rapidly changed the way companies connect with customers and increase sales. In a scenario where the options are vast and the competition is fierce, technology becomes an essential ally in the search for efficient solutions. However, the great challenge for companies is to balance innovation with a focus on the real needs of the customer, using the right tools to enhance the sales process, without losing human and personalized contact. The use of technology should not be just innovation for the sake of innovation; should serve a clear purpose: to generate more value for the customer and, consequently, for the company
One of the most effective ways to integrate innovation into this process is the use of CRM (Customer Relationship Management) systems, that are essential for organizing and optimizing the relationship with customers. With a CRM, it is possible to customize communication, track purchase history and understand consumer preferences, what allows for more assertive sales actions. This directly translates into an increase in conversion rates, because the company is offering exactly what the customer wants, at the right moment. However, it is necessary to use the CRM strategically. It is not enough to just collect data. The key is in how the information is analyzed and applied to create richer and more attractive experiences for the consumer
Furthermore, technology is not limited to data collection, but also to process automation. Marketing automation, for example, it can be an excellent way to nurture the customer more efficiently, making him feel accompanied in his shopping journey without the need for constant intervention. This reduces the acquisition cost, improves the customer experience and also generates faster results. For a constantly evolving market, it is essential to adopt these innovations in a way that makes sense for the company's operation, without losing the quality in customer service and in the delivery of the product or service
Meanwhile, one point that is often overlooked is that technology should not be seen as a substitute for human interaction, but as an extension of the relationship between the company and the consumer. Although automation can help save time and optimize processes, the human factor remains crucial for creating unique and memorable experiences. Technology should be used to make service more agile and personalized, allowing sellers to have more time to focus on the real needs of their customers. The combination of technological innovation with empathy and human attention may be the secret to a significant increase in sales
Innovation and technology are not, therefore, just a way to modernize the company, but a true opportunity to transform it into a more agile organization, connected and customer-focused. By strategically and balanced integrating the right digital tools, the company can improve processes, increase efficiency and, more important, create a loyal and satisfied customer base. In the end, the secret to selling more is not just in adopting new technologies, but in knowing how to use them to create amazing experiences that meet consumers' needs, creating a continuous cycle of innovation and satisfaction
To Giuliana Flores, largest flower and gift e-commerce in Latin America, projects a 20% increase in sales during this Easter period – one of the most meaningful dates on the calendar. For those who still think that flowers don't match the occasion, it is worth remembering: Easter symbolizes rebirth, and few things represent this as well as flowers. The brand has prepared a special selection of products with options starting at R$49,90 on your site. It is worth noting that the expected average ticket is R$ 215, what reinforces the trend of gifting with affection and meaning
Sales expectation data shows a clear preference for the classics: flowers are expected to account for 70% of sales during the period, reinforcing its symbolic and emotional strength on the date. The combinations of flowers with gifts correspond to 20%, highlighting a movement of consumers seeking more complete and emotional experiences. The breakfast baskets appear with 10%, consolidating itself as a practical and welcoming option to gift with affection right in the early hours of the day. The scenario indicates that, this Easter, affection and meaning will continue to guide present choices
Why Easter boosts the flower and gift sector
Easter is a special date for the flower and gift trade because it carries symbolic values such as renewal, renaissance and affection – elements that connect perfectly to the act of giving gifts. Different from other more traditional celebrations in the sector, like Mother's Day or Valentine's Day, Easter offers an opportunity to surprise with delicacy, combining flowers with chocolates, baskets and personalized items. It is an occasion that invites closeness, to the care of those we love and to the creation of meaningful moments, what drives the consumption of products that express these feelings, as is the case with the items from Giuliana Flores
Significant growth on special dates
For 2025, the company set the goal of making 800 thousand deliveries, betting on commemorative dates to boost your results. Success is evidenced not only by the numbers, but also by the commitment to a diversified portfolio of 10 thousand items on the site, excellent service and fast deliveries. The e-commerce serves all of Brazil, with deliveries that, in some regions, can be completed in up to 3 hours
"Easter is one of the most symbolic dates in our calendar". We understand the power that affection has at this time, therefore, we combine tradition and innovation to offer options that go beyond chocolate, reinforcing the meaning of renewal that the date carries. Our commitment is to make each delivery an act of affection and love, shares Clóvis Souza, founder and CEO of Giuliana Flores
The changes brought about by the tax reform require Brazilian companies to adapt to a new fiscal scenario. To measure the level of preparedness of the corporate sector, a ROIT, company specialized in technology and artificial intelligence for tax management, developed and is presenting to the market the Tax Reform Rating. And the first results raise the alarm: 85% of organizations were classified with a high risk level, indicating they are unprepared for the demands of the reform. The analysis involved data and information from nearly 1,000 companies, anonymously
The tax reform was regulated last January. It comes into effect in 2026, gradually. By 2033, all changes must be implemented. Until then, companies must be able not only to operate in a scenario of new rules, how, mainly, going through this transition period. After all, in the next eight years, the old and the new model will be in effect simultaneously
Thus, in the face of this tangled web of regulations, technology becomes essential for companies to assess their suitability. With the aim of providing a clearer overview of the challenges and opportunities brought by the reform, the index determined by the Tax Reform Rating can become a strategic indicator for financial planning and decision-making in the private sector, essential, therefore, for executives in CEO positions, CFO or Head of TAX, highlights the tax specialist Lucas Ribeiro, CEO of ROIT.
The rating of the tax reform has the potential to be configured as a KPI (Key Performance Indicator, or Key Performance Indicator, with relevance similar to other indicators such as valuation (company value), NPS (customer satisfaction and loyalty level) or EBITDA (organization's results). In this way, the methodology consists of a strategic benchmark, evaluate Ribeiro
The index is based on four main groups of factors: Strategic, Operational, Technological and Human. Using data from the Public Digital Bookkeeping System (Sped), fiscal documents and simulations of tax scenarios, the system cross-references information in real time and applies artificial intelligence to identify bottlenecks, opportunities and risks for each company, increased by a detailed survey of processes and systems
At the end, companies receive a score and a categorization. According to the CEO of ROIT, are as follows
A++Totally ready for the renovation, with hyperautomated processes, validated calculations and complete strategic alignment A+:Strong alignment with the requirements of the reform, with pending adjustments in processes and technology A:Robust preparation, but still vulnerable to specific issues, as a lack of integrated systems and manual processes B+Intermediate capacity, with moderate operational risks and the need for adjustments in financial and tax control
According to Lucas Ribeiro again, in an environment of such profound changes as those brought by tax reform, the lack of preparation can be fatal. Unprepared companies run the risk of facing increased costs, loss of competitiveness and even fines. "The Rating of the Tax Reform is a strategic guide". It indicates where the company stands and provides clarity regarding the necessary steps to achieve compliance and even gain competitive advantages, reaffirms
The specialist says that, among the main advantages, the fact is that the rating provides predictability, helping companies anticipate the impacts of the reform and avoid financial surprises; aids in strategic decision-making, offering data-driven insights for contract renegotiation, pricing formation and tax management; and ensures market differentiation: companies with high ratings demonstrate maturity and responsibility, what can be a competitive advantage
"What we are delivering with the Rating is the possibility for companies to move from being spectators to protagonists of the Tax Reform". "Whoever controls the data sets the rules", Ribeiro frisa
How to adhere to the Tax Reform Rating
The methodology is already available in an initial and free version, with a "Self-Assessment" consisting of more than 35 questions, involving the four key factors of the Rating
At this stage, it is already possible to identify the risk levels of a company in relation to the new tax rules. The analysis is detailed, with practical and customized recommendations to improve performance in the index
After this stage, it is possible to make the hiring, and companies can access the first reports in a matter of days. For Lucas, the clock is running, 2025 will be the decisive year. Those who start now will be ahead of market assumptions, dictated by suppliers, clients and, of course, competitors.”
In preparation for COP30, what will happen in Belém in November,The Regional Accounting Council of the State of Pará (CRC-PA) invited the doctor in the areas of Sustainability and Impact Assessment, Luciane Vieira, to give a lecture on "The role of the accountant in ESG". The event is part of the Accounting Thursday project and will be broadcast on April 3rd (Thursday), at 5pm, for theCRC-PA channel on YouTube.
According to Luciane, ESG has ceased to be a differentiator and has become an essential requirement for the competitiveness of companies. In his lecture, the specialist will address how companies can initiate an ESG strategy to meet market demands
Outro tema que será abordado no evento é a Resolução CVM nº 193/2023, that establishes the rule of the Securities and Exchange Commission which will require that, starting from 2026, publicly traded companies publish financial reports that demonstrate sustainability actions, like IFRS, S1 and S2
According to Luciane, ESG is not just an environmental or social issue, since it encompasses various areas of the economy. "The ESG strategy is directly linked to the financial health of the company and its attractiveness to investors". In this sense, the accountant plays a fundamental role, since this professional is responsible for analyzing and interpreting financial and non-financial data, in addition to communicating the results to the stakeholders. He is an important agent in corporate governance and his work provides transparency, credibility and regulatory compliance, complete
The webinar will be moderated by the accountant, master in Accounting and coordinator of the ESG Commission of CRC-PA, Júnior Vaillant. Participation is free and open to the public
ESG checklist
Aiming to assist small and medium enterprises in the implementation of ESG, Luciane Vieira created the ESG Checklist, an e-book that provides a step-by-step guide for implementing ESG practices in companies of any sector. "This material was created to provide our students and consultants with a clear and objective methodology of what needs to be done at each stage of the ESG implementation process in companies", highlights
Brazilian e-commerce is growing at an accelerated pace, imposing increasingly complex logistical challenges for companies of all sizes. With the increase in demand, the search for efficiency in product delivery has become essential to maintain competitiveness. In this scenario, solutions ofdelivery routing systememerge as strategic tools to optimize routes, reduce costs and ensure consumer satisfaction
However, this growth brings significant challenges. Companies need to deal with increasingly short deadlines and demanding consumers, making routing a competitive advantage
"The exponential increase in orders requires companies to take a new look at their logistics operations". Today, it's not enough to just deliver quickly, it is essential to ensure accuracy and efficiency. An efficient routing system allows companies to better organize their routes, reduce delays and make your deliveries more predictable for the customer, explain Alexandre Trevisan, CEO of uMov.me, reference in routing solutions for companies
The adoption of routers has provided direct impacts on productivity and the control of operational costs
"By optimizing the routes", companies not only save, but also increase consumer satisfaction. The end customer wants predictability and security when receiving an order, and technology is one of the main allies to provide this experience, adds Trevisan
Major players in digital retail, like Mercado Livre and Amazon, they are already using advanced routing systems to handle high demand and reduce delivery failures. Meanwhile, technology is becoming increasingly accessible for smaller companies, that need efficient solutions to compete in a highly dynamic market
Recently, the Panvel Group, one of the main pharmacy chains in Brazil, faced logistical challenges in the last mile of their deliveries. The need to make the process more agile and efficient led to a partnership between All Trade and uMov.me, resulting in the development of an application that optimizes routing and delivery management. With this technology, the company improved the accuracy of the routes, ensuring greater speed in the distribution of products and providing a more satisfying experience for the consumer
A LS Translog, specialized in fast deliveries, alsofaced logistical challengesin its national operations. To optimize management and efficiency, adopted the uMov logistics application.me. In its first year using the tool, the company broke records during Black Friday, quadrupling the sales volume compared to the previous year. The impact was so positive that, in just one year, surpassed the mark of 9 million deliveries, consolidating itself as a reference in the sector
"The demand from companies of different sizes for faster delivery", efficient and safe is increasingly greater. "The adoption of technology in the daily logistics is the only way for businesses to become more competitive and relevant in this market", says Trevisan
For the coming years, the trend is that routing will gain even more intelligence with the incorporation of machine learning algorithms and artificial intelligence, allowing for demand forecasting and dynamic route adjustments in real time. "The future of logistics lies in digitalization and the use of strategic data". Those who know how to use these tools efficiently will be able to optimize their processes, ensuring more agility, predictability and quality in deliveries, without compromising the operational structure, Trevisan finishes
"Having a diploma in hand is what will guarantee you a good job" or "work while they sleep". Surely you have heard some of these or other advice about the job market and the "formula" for success. Well then, know that this advice is outdated and can no longer be the guide for your career. With the increasingly rapid advancement of technology, the appreciation of soft skills and the change in the relationship between work and purpose, many of these rules are no longer useful. The founder of QUARE and a specialist in people development, Carolina Valle Schrubbe, point out the advice that no longer makes sense and what should be adopted in its place
Stay at the same company until you retire
A long time ago, stability was synonymous with success. Today, changing jobs can mean growth, new challenges and better financial opportunities. "The market values the diversity of experiences and the ability to adapt". "Professionals who constantly reinvent themselves tend to have more dynamic and successful careers", explain Carolina
A diploma guarantees a good job
If previously an academic degree was a passport to success, today, the weight of practical skills, the experience and soft skills only grow. "Your study remains important", what has changed is that companies are increasingly focused on behavioral skills and problem-solving, and not just what is on the resume, affirms the specialist
You need to have all the answers
The leader of the past was the one who always knew everything. Today, knowing how to ask the right questions and collaborate with diverse teams is much more important. "The current market values those who seek continuous learning and have the humility to listen to different perspectives", reinforces Carolina.
Failure is the opposite of success
"This idea fell to the ground". Failure is an essential part of the learning and innovation process. "Those who are afraid of making mistakes end up losing opportunities for growth", highlights the founder of Quare. Many of the greatest innovations arose precisely from attempts that went wrong before they went right
Work hard all the time
Effort is important, but productivity does not mean being busy all the time. "The ideal is to work strategically", prioritizing tasks that truly generate impact, and not just accumulate overtime, affirms.
Women need to choose between career or family
This view is outdated. Today, companies that promote flexibility and gender equity attract and retain talent. "Women can and should occupy leadership positions without having to give up their personal lives". Organizations that create inclusive environments are increasingly retaining talent, emphasizes the specialist
Age is a limiting factor for success
The modern job market values age diversity and the experience that older professionals bring. "There is no right age to reinvent yourself". The key is to stay updated and open to new opportunities, Carolina concludes.
But, if these pieces of advice are no longer valid,what to follow in place
If some rules no longer make sense in an increasingly technological job market focused on the balance between employees' personal and professional lives, other rules gained strength. The director of Quare, Carolina Valle Schrubbe, highlights some of them
Learn to learnKnowledge is rapidly renewed. Be willing to acquire new skills constantly
Invest in self-knowledgeUnderstanding your strengths and values helps in decision-making and building a career aligned with your goals
Be adaptableKnowing how to deal with changes and challenges is a competitive advantage
Balance personal and professional lifeBurnout is not a price to pay for success. Managing time and boundaries is essential for productivity and creativity
Your personal brand mattersThe way you position yourself professionally, whether on social media or in the corporate environment, influences your career. Be consistent and strategic
She emphasizes that being open to transformations and leaving behind outdated advice is the first step to professional success today. "If I had to highlight a single essential piece of advice for those in the job market seeking professional growth, embrace the uncertainties. The current scenario demands constant adaptation, and those who cling rigidly to what they already know may end up limiting their own growth. Embracing uncertainties is fundamental, finalizes the specialist
In recent years, the startup ecosystem has undergone a significant transformation. During the sector boom, between 2015 and 2021, investors prioritized those that were growing rapidly, without concern for long-term financial stability. However, with the global rise in interest rates starting in 2022 and the consequent reduction in the volume of risk investments (venture capital), the strategy became unsustainable. Today, the market demands solid financial models, balance between growth and profitability and a clear path to profitability.
Growth continues to be a relevant factor, but it needs to be aligned with a sustainable strategy. Instead of companies that grow 300% a year burning cash, investors prefer those that grow 100% in a healthy way, without compromising the financial structure.
The end of growth at any cost
The era of "crescimento a qualquer custo"growth at any cost" gave way to a new mindset. The market is now seeking businesses with long-term viability. Organizations that generate cash or are close tobreak even(break-even point) are the most attractive, as they reduce the dependence on constant rounds of funding.
The change reflects the maturation of the sector. Startups that previously managed to raise millions based solely on ambitious projections now need to present solid governance, operational efficiency and concrete metrics that prove its sustainability. Transparency in financial processes and strict cost control have become decisive factors for attracting investments.
Most valued metrics
Operational efficiencyinvestors seek organizations that know how to optimize costs and improve margins, with solid financial foundations and well-structured processes.
Recurring revenuesubscription-based business models or long-term contracts are more attractive, because they ensure predictability and security.
Revenue increaseconsistent growth indicates that the company has found a solid market and has expansion potential without compromising financial health.
Cash burnorganizations that maintain strict control over spending are seen as better prepared to face economic challenges and avoid excessive reliance on new funding.
More selective and mature market
The euphoria phase of investments in startups has given way to a more discerning scenario, as a result of the significant change in the mindset of investors, that now seeks companies with solid governance, well-structured processes and financial efficiency. For entrepreneurs, this means that fundraising requires much more than a good story: it is necessary to demonstrate that the business has the structure to sustain and grow in a balanced way. The market is more mature, and those who can adapt to this new reality will have a better chance of thriving and attracting investments in the long term.
On April 2, World Autism Awareness Day is celebrated, a date dedicated to expanding the population's knowledge about Autism Spectrum Disorder (ASD) and, thus, combat prejudice and discrimination that still surround people with the disorder
Despite the advances and the expansion of the debate on ASD in recent years, especially in new spaces of society, it is still necessary to fight for equal opportunities. According to data from IBGE (Brazilian Institute of Geography and Statistics), it is estimated that 85% of people with ASD are unemployed in Brazil — an alarming number that reveals the lack of inclusion and the unpreparedness of the job market
With the purpose of transforming this reality, a SoulCode Academyemerged during the pandemic with the mission of developing digital literacy and democratizing access to technological training for minorities. Since then, the edtech has already trained more than 800 people with disabilities (PWDs). Among them isAlexandre Caus Haddade, diagnosed with ASD
"Inclusion is still just beginning in the technology market", and training opportunities like this show that we are making progress in this fight. A person with Autism Spectrum Disorder is neither better nor worse than anyone else, it just has a different way of seeing the world — "and this can be very valuable for a company", says Alexandre
On the other hand, it is essential that companies are truly prepared to promote genuine inclusion of diverse people — something that goes far beyond the fulfillment of the quota law provided for in Brazilian legislation. An example of an initiative in this regard is the work of theMental Clean, pioneering company in Brazil in psychology applied to worker health, that develops actions focused on mental health and diversity in organizations
