A Zoop, embedded finance fintech, announced today the appointment of Patrícia Fischer as its new Commercial Director. With an ambitious goal of doubling the number of new customers, the company relies on Fischer's extensive experience to drive its growth
Patrícia Fischer brings with her an impressive 22-year career in the commercial field, having held leadership positions in renowned companies such as Picpay, Itaú, Claro and Serasa Experian. Your expertise in developing effective market strategies and forming high-performance teams was a determining factor in your selection
Patrícia Esteves, VP of Marketing and Sales at Zoop, expressed enthusiasm about the new hire: “We believe that Patrícia's market vision will be essential for us to continue expanding our solutions and that her leadership will bring new business opportunities for Zoop.”
The appointment occurs at a strategic moment for Zoop, which was recently acquired by iFood. Despite the acquisition, the fintech reaffirms its commitment to operate independently, keeping its focus on providing embedded finance solutions for companies in various sectors
Patrícia Fischer commented on her new position: "I believe that my experience in building strong relationships with clients of all sizes and my passion for helping companies in their growth journeys can greatly contribute to Zoop's mission to expand its operations and lead the market in financial services innovation.”
With this new addition to your executive team, Zoop demonstrates that it is well positioned to achieve its ambitious growth goals and further strengthen its position as one of the leading companies in the embedded finance market in Brazil
