Culture moves quickly and those who want to lead need to keep up. Thinking about it, a Winnin, platform that uses proprietary AI to map cultural trends based on internet video consumption,presents theIndustry Watch: Cultural Hubs powered by Winnin, a platform that gathers the main studies on where people's attention is really focused when it comes toBeauty & Personal Care, Retail, Finance, FoodandDrinks.
According to Gian Martinez, co-founder and CEO of Winnin, In the age of attention, there are winners and losers. And the ones winning this game are the brands that understand how to be relevant to their audiences, continuously, building engaged communities around them. And it is precisely to support these brands that Industry Watch was created
Each hub functions as a landing page filled with data and strategic insights that help understand cultural behavior within each category. Everything based on what people are actually watching, enjoying and sharing, that is, real data captured directly from the source: the videos
Inside the hubs, marketing and insights professionals will find
- Share of Attention™ of the brandswho is dominating the cultural space of the category and how your brand is positioned
- Video engagementwhat topics, formats and approaches create a stronger connection with the audience
- Hottest formats of the momentShorts? ASMR? Lives? Vlogs? Discover what works best in your market
- Portrait of the audiencewhat this audience loves to consume? What are your interests and behaviors
- Actionable insightspractical information to directly apply to the strategy — from creative briefing to brand performance
With Industry Watch: Cultural Hubs powered by Winnin, we are offering a powerful lens for brands to navigate this scenario with real data, clarity and agility. It is the future of cultural marketing, now accessible and actionable, Complete Leonor Militão, Content Marketing Coordinator at Winnin
The Industry Watch: Cultural Hubs powered by Winnin was created to help Marketing Directors and Insights Professionals tounderstood what people really do, and not just what they say they do — enabling the development of more effective and culturally relevant strategies to connect brands to what matters today
