To celebrate Consumer Day, which takes place on March 15,Wine, the world's largest wine subscription club, has prepared a special campaign for its customers, with discounts of up to 80% and exclusive benefits throughout Consumer Week, which takes place from March 12 to 19.
Wine-loving consumers will have access to unmissable offers, such as gift kits, flash promotions with wines for R$1 (on purchases over R$299), free shipping to the Southeast region and special conditions for other regions.
“Consumer Day is a date that highlights the importance of consumer rights and an occasion for us to strengthen ties with our customers,” he says.Laura Barros, Marketing Director of the Wine Group. “Our campaign was designed to offer not only attractive discounts, but also the opportunity to try high-quality wines. This is a way of thanking our customers for their trust and partnership.”
Expansion of wine consumption
According to the IWSR Brazil Wine Landscapes 2025 study, wine consumption in Brazil continues to grow.The number of regular consumers of the drink rose from 34.9 million in 2019 to 44.2 million in 2024, while the number of weekly drinkers increased from 26.9 million to 31.4 million in the same period.The conversion rate of adults who became regular consumers has remained stable at 26% over the past few years, indicating significant loyalty in the market.
According to Laura, this expansion is happening alongside some changes in Brazilians’ consumption habits. “We have seen an increase in consumers in the wine category. During the pandemic, consumption of the beverage migrated to the home, but in recent years it has started to occur both inside and outside the home. We have seen an increase in the presence of wines on the menus of restaurants and bars that previously did not offer the beverage.”
Bet on the Brazilian palate
The sparkling wine sector also stands out, moving 37.2 million liters and R$2.1 billion in 2024, according to data from Ideal BI. National production dominates the market, representing 81.5% of the volume consumed and 71% of the value generated. “The sparkling wine category is the one that Brazilian consumers consume the most when it comes to national wines. Eight out of ten sparkling wines consumed in Brazil are locally produced. At Wine, we have a special production with the Entre Dois Mundos winery and the Miolo Group, which is the Maraví line, which explores this Brazilian expertise with three labels designed for the Brazilian palate: Brut, Brut Rosé and Moscatel”, says the executive.
Customer experience and taste are in the company's DNA, which is based on an in-depth analysis of consumer habits to offer products and services. Wine has over 1 million cataloged wine reviews, and the development of its signature brands is based on this data. “We use this intelligence to understand consumer movements in the smallest details, encompassing not only the liquid (flavor and appearance), but also the presentation of the products (bottle, corks and label),” he explains.
Knowing labels
The entire Wine website will be on sale during Consumer Week. To find labels with great value for money,Wine sommelier, Thamirys Schneider,separated some indications.
It is worth highlighting theU by Undurraga DO Central Valley Region Sauvignon Blanc 2023, a young, light and citrusy Chilean white wine, ideal for pairing with summer snacks, such as fish, chips and shrimp.
Another suggestion is theMaraví Rosé Brut Sparkling Wine, which is highly creamy and complex, making it an excellent choice to accompany meats, vegetables and dishes such as vinaigrette and salpicão.
For those who enjoy light reds, the recommendation isMonte Guelph DOCG Chianti 2023, a wine that brings the striking expression of the Sangiovese grape, with a balanced and fresh palate.
