Vidmob integrates Realeyes data into its AI platform

Metrics of creative attention, which are performance indicators that measure audience attention, represent one of the greatest opportunities for advertisers to meet the need for greater performance and accountability in campaigns. The Vidmob, AI-based global creative performance platform, announced a partnership with Realeyes, specialized in the measurement of attention. The collaboration will integrate the company's metrics into Vidmob's creative data platform

Vidmob's AI software improves creative and media performance, helping brands and agencies develop better personalized creative practices, ensuring that these learnings are applied in all media broadcasts, like Instagram,Facebook and TikTok.Realeyes provides attention data obtained from 17 million sessions with human tests via webcam

The partnership brings together the technologies of both companies to evaluate the attention performance of each ad on any account linked to Vidmob. The union also enhances Vidmob's creative analytics with AI-generated recommendations on how to optimize ads to retain more attention and maximize the effectiveness of media investments.. 

With a staggering 3 trillion creative tags linked to performance, The Vidmob platform analyzed 1,3 trillion ad impressions, 25 billion creative tags and 18 million creative

This partnership is another important step in the journey of bringing creative data together with the insights desired by marketers, helping to create more impactful ads and media campaigns on a global scale,⁇ says Alex Collmer, CEO and co-founder of Vidmob. 

The volume of creative assets to be managed in various ad networks has increased significantly in recent years. Associated with this, The end of cookies is forcing advertisers to rethink how to understand and connect with consumers., said Mihkel Jäätma, CEO of Realeyes. 

For the Head of Latam at Vidmob, Miguel Caeiro, This partnership should also strengthen the work carried out in the Latin American operation.. The combination of technologies promises to extend the results of the campaigns carried out in the Latin region, It can transform the creative performance of big brands., boosting your ROI. We look forward to putting this innovation into practice.. 

The first tests were launched in the second quarter with three global brands and will be available to all interested parties from the third quarter of this year