The new year started at a fast and optimistic pace alongside the gaucha Ou, that seeks a global revenue growth of 35% compared to 2024. The organization company with solutions for environments has 400 employees, and seeks the consolidation of the brand, in addition to its recognition in the national territory while continuing to thrive in expanding borders. To achieve these goals, or it brings the focus to collection launches, including new products to the market, in addition to the inclusion of new raw materials to the brand. The expansion still has a strategic direction with supermarkets and wholesale stores – this fact will take the brand to the APAS Show this year as well.
"We are experiencing a very good moment", conquering results and doubling goals, so that we can maintain accelerated growth alongside the business, but – above all – healthy, highlights Vinícius Martini, marketing and product development manager, which confirms a 38% increase in the brand's revenue in the last year.
According to the executive, the advances of Ou are due to the combination of three factors: online sales (through proprietary e-commerce and partners); expansion of the portfolio (which included new raw materials, like bamboo and glass) and operational efficiency (with the inauguration of the new distribution center – CD –).
The success of the digital environment is not new in the market and, since the pandemic, no one questions that this has come to stay in an amplified way. However, now, there is also a significant advancement in the home goods segment. In the or, the number of orders on the own website increased by 70%, reflecting a 109% revenue growth. Sales through e-commerce andmarketplaces partners of Ou jumped 172%, which also shows the positive impact of the sector leveraged by social networks and digital influencers.
The portfolio, always with innovation, brought new lines, now in glass and with bamboo, which also accounted for about 10% of the revenue. Selling more while maintaining the same quality of delivery to the end consumer was only possible with the expansion of its manufacturing area at the beginning of the year, when the leap was from 10 thousand m² to 33 thousand m², and with the automation of the logistics center that serves the entire national territory. This operational efficiency supported the growth of the business, maintaining excellence in customer service, reinforces Martini.
Today, there are more than 800 items in the market, among which stand out: Cube Organizer Boxes, Refrigerator OrganizersClear Freshand Hermetic Pots Block, that combine functionality and aesthetics.
The Ou operates on different channels. Besides the mentionede-commerce, the brand also has export and representatives, with a base of over two thousand active clients among department stores or gifts, supermarkets, homecentersin addition to other points of sale. In Brazil, the main markets are the South and Southeast regions, but the Midwest and Northeast have shown strong growth, just like the Americas, today Mexico is the international market with the greatest presence of Ou, totaling 700 stores.
For Juarez Martini, company director and one of the founding partners, the differentiators of Ou have always encompassed three points: delivering products with added value to customers; flexible positioning for negotiations and credibility in the market. "Since the beginning, our stance is to be flexible and bold, but always handling the business with a lot of transparency and respect, above all, our name. "The leadership we have gained in the business is closely tied to our reputation", highlights the director, which still emphasizes the high level of satisfaction in the NPS (store rating 4.8; product evaluation 4.8 and 90% brand recommendation) and a score of 1000 on Reclame Aqui.
