A tray, LWSA e-commerce platform, is reinforcing its market strategy with the launch of Tray PDV, a system that automates business management for retailers. The initiative is part of the company's goal to offer, in a single environment, all the tools necessary for managing an online or physical store
With Tray POS, retailers will be able to unify the management of their physical and online businesses. The tool enables supplier management, window display adjustment, purchase order and inventory control, billing monitoring, sales review, proposal creation, issuance of invoices and conducting promotions
The tool offers various payment methods, as stated, installment plan, customer credit, pix, gift voucher and card, in addition to allowing use in more than one register, ensuring complete control of operations. Furthermore, allows management of sales across multiple channels, integrating the physical store with your Tray online store, resulting in more agile processes, centralized management and reduction of errors and costs
According to Thiago Mazeto, general director of Tray, the solution meets the demand for digitization in physical retail and its integration with digital. Retail is becoming increasingly dynamic and digitalization is already a reality. With Tray POS, we are strengthening our business strategy by offering a complete solution for retailers to manage their physical and digital operations, everything in one environment, affirms
Retail and e-commerce are among the main business verticals of LWSA, holding of which Tray is a part. In the second quarter of this year, the segment had significant growth in the GMV transacted by the ecosystem, reaching R$16,9 billion, 22,5% higher compared to the same period in 2023. The total includes marketplace operations, ERP and own stores
"Even with the great performance of our retailers", we continue to invest to strengthen Tray's operations, centralizing solutions in a single environment to further facilitate the lives of retailers who need technologies to boost their businesses, says Mazeto
