The eyes of the retail world are focused on the Javits Convention Center, in New York, where will NRF 2025 take place. Considered the largest and most influential in the sector, the fair, organized by the National Retail Federation, association that brings together retailers from the United States, brings together giants of the market, visionary startups and technology experts to explore the trends that are shaping the future of retail
This year, the event highlights, for example, the use of artificial intelligence in personalizing customer relationships and inventory management, promoting greater operational efficiency. Another novelty is the advancement of retail media, with retailers monetizing digital and physical spaces to create new revenue streams. Sustainability and circular economy will also gain prominence, with companies investing in sustainable solutions and the reuse of materials to meet more demanding consumers. Furthermore, the redesign of physical stores will be the central theme, focusing on the integration of digital channels, from product pickup in store to order customization
"NRF goes far beyond an exhibition: this is the epicenter of the innovations that define the retail industry". It is the place where the future of retail is shaped. Participating is essential to understand the changes and lead the adaptation in the Brazilian market, always with a focus on the customer, says Cesar Baleco, CEO of IRRAH, Paranaense group present at the event and serving over 50 countries with digital solutions for fashion and retail
According to Baleco, the participating Brazilian companies, by bringing global insights to Brazil, how the IRRAH Group, not only follow the trends, but position themselves as protagonists in the application of these innovations in the local context
Furthermore, there is inspiration beyond observing trends, transform the best global practices into effective solutions that meet the needs of the Brazilian market in a practical way, promoting the competitiveness of companies and driving digital transformation in retail and fashion
For Diego Berteli, CFO of the IRRAH Group, "these discussions from the NRF have the power to drive a true transformation in the Brazilian market". They not only promote greater operational efficiency, but also enable a more robust integration between the various platforms and processes, in addition to strengthening sustainability in the sector, creating a more competitive business environment adapted to the demands of the future
Still among the debates of the NRF, themes such as the monetization of digital spaces stand out, intergenerational strategies and the impact of global economic fluctuations on retail. Speakers like John Furner, CEO of Walmart, Artemida Patrick, president and CEO of Sephora North America, Tommy Hilfiger, founder and chief designer of Tommy Hilfiger, among others, they participate in this big retail show
"At NRF, where global leaders like Nvidia, Walmart and Amazon share their visions, the IRRAH Group represents Brazil with pride, loading the mission of transforming retail and elevating the national market to the highest international standard, underline Baleco.
The event takes place until this Tuesday, day, January 14th. To learn more https://www.grupoirrah.com.br. About the event, access https://nrfbigshow.nrf.com.
