The AACD Teleton Campaign is well known among Brazilians. The goal of the television marathon, broadcast annually directly from the SBT studios, is to raise donations for AACD, making around 280 thousand services viable in the various AACD units in Brazil. In 2024, the Teleton will hold its 27th edition, on November 8 and 9, with the mottos of solidarity and gratitude.In addition to individuals who make donations through the program, many companies have also increasingly engaged in this social front and participated actively. One of them is theBlip, main conversational intelligence platform that connects brands and consumers in social apps, like WhatsApp, Instagram, Messenger, RCS and Apple, that has supported Teleton since 2017 through STILINGUE by Blip
During the broadcast of the program on TV, the team of volunteer people working at Blip will monitor the official Teleton channels and public conversations on Instagram, Twitter, Facebook, TikTok and LinkedIn through a War Room with their social listening platform monitoring conversations on social media, including Bluesky, network recently added in the social listening module. Social listening is a strategy that involves monitoring and analyzing conversations and mentions about a brand, product or sector on social media and other online platforms. Our goal with the Teleton is to encourage more conversations in the digital environment and, consequently, more donations, accountMenedjan Morgado, Insights Manager at Blip and one of the volunteers of the project
For 2024, the social initiatives area of Blip, known as Blip Purpose, managed to register 445 volunteer people, between Blippers and collaborators from more than 250 other institutions, to work during the two days of the program and they will receive training on the platform, the Teleton and the AACD. The volunteer team consists of people from Blip and other companies and institutions. "For this social project with Teleton, we offer our social listening platform for free throughout the year, in addition to people from our team who will act as volunteers, with the purpose of finding opportunities during monitoring that engage people to donate, in addition to quickly identifying problems such as instability and scams, contributing to the success of the action, highlightsRafaela Marteleto, Team Coordinator of Purpose & ESG Specialist at Blip.
"The partnership with the Blip team has a great impact on the performance of the AACD Teleton campaign". There are more than 300 volunteers interacting on our social media and mainly, making a difference in the outcome of donations, interactions and engagement during the program days, saysEdson Brito, superintendent of Marketing and Institutional Relations of AACD
The partner companies of Teleton will also be monitored during the broadcast of the television program
