Digital technologies are changing the way businesses operate – and for the better. Tools like sales funnels and integrated platforms, today they are already part of many companies, help to customize campaigns, automate processes and improve results. The challenge is to understand how to use these solutions efficiently
A McKinsey study showed that companies that invest in digital personalization can increase their revenues by up to 15%. This is because consumers prefer brands that offer experiences aligned with their needs.
Thiago Finch, CEO ofTick, highlights that this is a movement that is here to stay. Buyers expect customized solutions. "Whoever can deliver this wins new clients and retains the old ones", say. He also warns that ignoring this trend can put companies at a competitive disadvantage. After all, the competition that has already modernized its operations can deliver similar products or services, but with more agility and connection with the customer
Personalization: from differential to necessity
Today, personalizing online sales has ceased to be a bonus and has become a requirement. CRM tools and marketing automation help companies understand the customer and optimize the shopping experience. This means more relevant offers and a higher chance of conversion. Buyers also come out ahead, because they receive ads targeted at their current needs, what is reflected in the economy of time
Finch explains that platforms like Ticto combine automation with smart strategies, such as targeted offers and personalized packages. These solutions help increase revenue and make the customer experience more practical and relevant. Furthermore, optimize the teams' time, that can focus on higher impact tasks, as strategic planning, creation of innovative campaigns and development of long-term partnerships, comment
A practical example is the use of algorithms in e-commerce to suggest products related to what the customer has already purchased. This approach increases the chances of new sales and strengthens the relationship between brand and consumer, creating a service more aligned with the audience's expectations
Automation to grow with quality
Automating processes also has the power to transform complex routines into simple tasks. For example, chatbots solve frequently asked questions without needing a customer service representative, while automated emails help send payment reminders or appointment confirmations. In the healthcare sector, automated systems facilitate appointment scheduling and the sending of digital prescriptions, improving patient experience and clinic efficiency
Thiago Finch emphasizes that this process does not mean losing the human touch or giving less attention to the customer. "Automation allows for growth without compromising quality". Companies can serve more people in less time and in an organized manner by integrating different tools, creating an efficient system, affirms
A good example comes from the service sector, where many companies use automation to schedule appointments and track requests in real time. This makes the processes faster, what is reflected in good consumer reviews
What to expect from 2025
In the coming years, the market should adopt even more innovations, how the use of artificial intelligence to predict behaviors and adjust campaigns at the right moment. This is already changing the way brands interact with the public and will certainly continue on the upward trajectory throughout 2025
For Finch, the secret lies in the intelligent use of data. "Having the tools is just the beginning". Knowing how to use them is what makes the difference. Companies that make good use of data achieve results far above average, but they need to start adapting soon to a new era of buying and selling in online retail, concludes
