Taboola, global company in recommendations for open web, announced the adoption of the DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, the main software platform for measurement, data and digital media analysis
Since 2021, Taboola's advertising partners have access to DV's standard brand suitability pre-bid segments, allowing control over the quality of the places where your ads are placed
Now, with the integration of the DV Authentic Marketplace, Taboola advertisers can experience the benefits of DV Authentic Brand Suitability (ABS) on the platform. Advertisers can go beyond standard categories and keyword block lists – enabling personalized protection that helps prevent unsafe and inappropriate content before making an offer
With the DV Authentic Marketplace, advertisers can import their custom security and brand suitability settings from all their media mixes to Taboola campaigns. This allows campaigns running on Taboola to follow the same brand safety preferences that a brand has across all its purchases.
The integration of the DV Authentic Marketplace comes in the wake of Taboola's recent recertification for the Trustworthy Accountability Group (TAG) Brand Safety Certification Seal, that certifies that the operations meet not only the main industry standards in brand safety, but also the best practices of world class. Furthermore, Taboola has numerous brand safety certifications and partnerships that empower advertisers to invest with confidence, ensuring that ads are displayed on reliable publication sites
"We are excited to enhance our partnership with Taboola with the integration of the DV Authentic Marketplace", giving brands the confidence that their advertising investments are matched with the appropriate content environment, leading to improved performance, declared Steven Woolway, Executive Vice President of Business Development at DoubleVerify. "This expansion of DV Authentic Brand Suitability contributes to a robust digital landscape while protecting brand reputation"
"We are proud of our partnerships with leaders like DoubleVerify", that share a commitment to the highest industry standards in brand safety, adequacy and transparency, emphasized Adam Singolda, CEO and Founder of Taboola. "With the integration of the DV Authentic Marketplace", we are giving advertisers even more control over where and how their ads appear
