A Taboola, recommendation company for the open web, announced today the renewal of its exclusive partnership with Xiaomi's International Internet Department, one of the largest consumer electronics manufacturers in the world
As part of this partnership, Xiaomi will use Taboola News to drive recommendations in new ways on its devices in various global markets. The integration of these recommendations will occur at various touchpoints within your mobile devices, connecting consumers with relevant and engaging content from publishers
Taboola News opens new opportunities for engagement and revenue generation for mobile operators, device manufacturers, publishers and brands. Through the platform, both operators and manufacturers can deliver personalized and relevant content to their users, leveraging Taboola's global network of publishers, while unlocking new sources of revenue. Publishers benefit from increased traffic without additional costs, and advertisers gain more opportunities to access Taboola's wide audience, reaching the target audience more effectively
"Delivering relevant experiences and recommendations to Xiaomi device owners is crucial", said Song Qiang, GM of the International Internet Department of Xiaomi. "Working with Taboola for several years", the company demonstrated a strong foundation in news and recommendations, composed of a large number of prominent news publishers from around the world. As we further integrate your recommendations into our devices, we hope to deliver more value to our users
"Xiaomi has proven to be an iconic brand of mobile devices that consumers trust", said Adam Singolda, CEO of Taboola. "With its vast user base, Xiaomi devices have become an excellent means for millions of consumers to discover news and engage with content around the world. We have a long-term partnership with Xiaomi, in which we both grow mutually. We work closely with their team to provide experiences for consumers that keep them engaged, in addition to providing new ways of monetization
