A Taboola, global company in large-scale performance for advertisers, celebrates a decade of partnership with Microsoft in advertising on its platforms and further expands this strategic collaboration
Over the last decade, Taboola has boosted advertising on various Microsoft platforms, including MSN – one of the most accessed news portals in the world – and Microsoft Edge, innovative browser with AI technology. Now, this partnership expands to offer new opportunities for advertisers and more relevant experiences for users. Now, Taboola has expanded its partnership to display ads in some of the most widely used apps in the world developed by Microsoft, including Outlook and other applications from the Microsoft 365 productivity suite
With Taboola's AI technology, ads are integrated into websites, devices and mobile applications to maximize monetization and engagement. This evolution allows brands to connect with nearly 600 million daily active users in safe and highly engaging environments
"Reaching a decade of displaying ads with an industry leader like Microsoft is an incredible milestone", said Adam Singolda, CEO of Taboola. "Our collaboration was built on a long-term trust and Taboola's ability to help Microsoft deliver richer experiences on its extremely popular digital properties". With the expansion to more Microsoft platforms, we are providing advertisers with even more access to trusted and premium destinations, reaching people at different moments of their day, while they are actively engaged
