A You are welcome., Software as a Service that allows the creation of subscriptions for brands, announces a new artificial intelligence feature: personalized virtual assistants to help brand consumers in their shopping journeys through WhatsApp. The novelty follows a growing market trend. According to a study conducted by theIlumeo Data Science Company, 91% of the Brazilian population has used virtual assistants on smartphones at least once, and 25% claim to use it every day.
E-commerce has kept up with this transformation. "We experienced three phases in the technological advancement of this area: first, we had the purchase through the website", "then the apps for each brand emerged and now the time has come for AI to further enhance the customer experience", explain Renata Ferretti, CEO and founder of Kuke
With the application of artificial intelligence for sales through conversational commerce, each company can adapt the automated conversation to its operating context. Kuke serves companies from different markets such as pharma, food, supplements and cosmetics.
An example of this novelty comes from one of its clients, A Quinta Pet, in the pet food industry. Kuke owns the technology behind 'Maria', the brand's virtual assistant. "We chose Kuke for its ability to adapt our business rules in a modular way", something that no other platform has managed to deliver so efficiently. Furthermore, the advancement of AI for sales via Whatsapp was decisive, since more than 70% of our sales were already occurring through this channel, highlights Tiago Tresca, CEO and founder of the company
Kuke's AI can understand the characteristics and variables of each customer and customize the subscription of appropriate products, creating a natural and unique interaction and shopping experience for consumers and brands. Through it, it is possible to understand the desire and need of each person and customize the subscription, without the need to access the traditional journey of searching and purchasing through the site. "Artificial intelligence has expanded the potential of"conversational commerce, improving the consumer experience, whether to clarify doubts or complete the purchase, Renata emphasized. We are focused on enhancing intelligence for sales recurrence, creating signatures for brands that understand and meet the needs and profiles of customers, completed the CEO.
In addition to the advantages for consumers, companies ensure an effective and intelligent channel already integrated with WhatsApp, one of the main conversational platforms in the world with over two billion users.
In terms of technology for Kuke, this launch creates one more“front sales” integrated into the“backend”, the heart of Kuke's software focused on the subscription engine and intelligence for recurring sales. "It is important to remember that Kuke already uses AI for the creation of the website and the setup of the brands' subscription clubs". In a 2-minute conversational journey on WhatsApp, it is possible to create the first version of a subscription club website with all images and texts generated from the provided information, furthermore the recurrence engine is configured with the signature variables. AND, yet, intelligence creates and optimizes the site's SEO, suggesting signature descriptions and products that facilitate internet search, details Renata
Growth, movement and capture
The new AI application is one of the many innovations that has been stirring Kuke recently. After spinning off the old subscription club model to offer proprietary technology to other companies, the startup began to position itself as a sales recurrence engine, in the modelSaaS all-in-one, for the physical products market.
For that, a team focused on technology and product was formed. The founder, Renata Ferretti, is taking a prominent place in the technology product universe, that is predominantly male, and participating in networks such asFemale Forceand Maya Matching Program Alumni. The tech lead Bruno Monteiro – that participated in the spin-off after Kuke's funding round with ACE Ventures, with passages through ACE Cortex and Sambatech – leads the technology initiatives and was supported by a team of developers and an innovation and incentive program from AWS for the application of AI in Kuke's software.
We have a modern technology solution, scalable and with great potential. Artificial intelligence is here to stay and we are committed to applying it in the most strategic way possible for our clients, concludes the CEO
