Generating income through content production on the internet is an increasingly common practice worldwide. Whether influencers or digital creators, everyone is part of the 'Creator Economy’, a market based on influencer marketing, that opened the doors to a new form of virtual entrepreneurship that has been growing exponentially. According to theGoldman Sachsshould double in size by 2027, reaching U$480 billion
There are studies that show that between 2022 and 2023, the number of content creators who live from the profession, jumped from 74,7% of 81,4%, and that 87,6% intend to remain in the position
The emergence of this new profession has been shaking up various markets that needed to adapt to the trend. It is not uncommon to see spaces that serve as studios for creating or recording materials for the internet in large cities, this is because, the real estate market has already realized that renting these spaces is part of the future
Exclusive space for creatives
Always tuned in to the main trends, a Housi, proptechthat has been transforming the housing experience through the conceptSmart living, is used to receiving influencers and content creators in its units. Due to the high demand, a startup started offering exclusive spaces for content creation, thanks to the intelligence of Housi Decor, smart furniture and decoration solution, developed by the proptech that is focused on brokers and investors and has already served clients in more than 170 Brazilian cities
In the view of Alexandre Frankel, CEO of Housi, pioneering, that through its own ecosystem can transform any analog building into digital, offer areas such as studio and rooms intended for filming, recording videos and podcasts in the home environment, can add even more value to the rental of the property, increasing the occupancy rate and profitability. Creators are on the rise, besides being one of the fastest-growing professions in the country. In the future, the presence of spaces dedicated to content creation, that can transform the quality of a professional's work, can become a determining factor in the choice of a property for rental, affirms
