Seven Strategies for Female Entrepreneurs to Expand Networking in 2025

Networking is a key element for success in entrepreneurship, especially for women who face additional challenges in predominantly male markets. Those who prioritize building a solid network have a greater chance of reaching new markets, attract investments and expand its impact, contributing to a more collaborative and innovative ecosystem

Data from the Women Entrepreneurs Finance Initiative report shows that entrepreneurs with strong networks are 68% more likely to increase their sales and gain new customers. In Brazil, where women already represent about 34% of business owners, strengthening connections is essential to reach new heights

SecondCarla Martins, vice president ofSERAC, corporate solutions hub and a reference in the accounting areas, legal, educational and technology, the networking, when well executed, goes beyond the professional aspect. It is about building genuine connections that generate learning, mutual support and real opportunities. In 2025, the key will be to balance the use of digital tools with face-to-face interactions to create a strategic and diverse network, explain

Carla emphasizes that effective networking is an intentional and ongoing effort. "It is not limited to the exchange of cards", but involves the creation of authentic and collaborative relationships that generate value for all those involved, evaluate

The specialist also advises that networking should be planned with a focus on business objectives. "Participating in events is not enough"; it is essential to position yourself as someone who adds value, be sharing knowledge, "be creating bridges between other people in the network", punctuate

An important point, according to Carla Martins, it is about aligning short and long-term actions in networking planning. "It is a continuous construction in which consistency is what makes the difference". Each conversation, email exchange or digital interaction can be the beginning of a transformative partnership for your business,"concludes"

Check out seven strategies suggested by Carlas Martins to expand your networking throughout the year:

1. Participate in strategic events: Select conferences, fairs and workshops that are aligned with your business goals. These environments are ideal for establishing relevant contacts and market updates
2. Expand the presence on social media: Platforms like LinkedIn and Instagram not only help with brand positioning, but also in the creation of global connections
3. Offer and seek complementary partnerships: Identify businesses that can collaborate with you, whether in promotion, joint projects or service exchange
4. Be active in business groups: Participating in associations and communities focused on women-led businesses provides valuable exchanges of experiences
5. Organize your own events: Promote gatherings such as meetups and lectures to position your brand as a reference and attract strategic contacts
6. Value active listening: Demonstrating genuine interest in the needs of your contacts is essential for building lasting relationships
7. Build and maintain relationships: The success of networking, according to Carla Martins, it is in the constant monitoring of relationships and not just in occasional meetings