Serasa Experian, first and largest datatech in Brazil, today concludes the acquisition of ClearSale, reference company in anti-fraud solutions in various sectors, that stands out for its extensive coverage of transactional protection. With this movement, Serasa Experian takes the lead in the authentication and fraud prevention market, strengthening its ability to ensure more security for companies and consumers.
"Leading the identity verification and fraud protection market is a priority not only in Brazil, but throughout Experian, therefore, we continue to expand our portfolio in order to assist our clients in their journeys and provide more robust solutions for the entire sector. We know the needs of this market, that is in constant evolution, and the real challenges posed by the types of fraud that are updated every day. More than ever, knowing who is who is essential and allows companies to make more accurate and reliable decisions, differentiating good consumers from fraudsters, explains the company's CEO, Valdemir Bertolo. "In this context, the acquisition of ClearSale is a definitive step to consolidate our position as the main player in the market, adding to previous strategic movements such as the incorporation of BrScan and AllowMe, comment.
Reference in the fight against fraud
According to the 2025 Digital Identity and Fraud Report, from Serasa Experian, 51% of Brazilians have already been victims of fraud, and 86% attribute to companies the responsibility to adopt measures to protect them. Safety on the journey has never been so highlighted. Only in 2024, Serasa Experian and ClearSale, identified, meetings, more than 14,3 million fraud attempts through its solutions.
"By strengthening the anti-fraud ecosystem", we guarantee a more robust protection at all stages of the journey. This means more confidence for consumers, that will be able to make transactions with less risk, and an even more effective business environment for companies, that will be able to protect their processes, systems and data against fraud more effectively and without harming the experience of your customers. Thus, in the same way we have already acted in Credit, we contribute to a safer and more sustainable ecosystem, says the CEO of Serasa Experian.
Pedro Chiamulera, who founded ClearSale in 2001 and, since then, acts strongly in the company's business strategy, affirms that, for him, the conclusion of the transaction is an important milestone in history, not only from the company, but also from the fraud prevention market in general, because it will allow even more innovative solutions to be developed, reinforcing our purpose of ensuring that digital trust is a competitive advantage for companies and a guarantee of security for consumers.
For Eduardo Monaco, CEO of ClearSale, "being part of Serasa Experian is a source of great pride because it reinforces the strong work that has been done so far". We have always been committed to a high standard of excellence in the solutions we provide to our clients, and this has been the hallmark of our company throughout its more than 20 years of operation.”
More robust and scalable ecosystem
The acquisition of ClearSale significantly enhances Serasa Experian's ability to offer advanced solutions for fraud prevention and identity authentication. With the incorporation of a vast set of constantly updated and validated data in real time – known as hotdata –, the company raises the level of accuracy and reliability in user identification.
On antifraud bases, a single CPF can be linked to multiple phone numbers, devices, addresses and emails. Through artificial intelligence, a probability of belonging is assigned to each die, identifying those with the highest chance of being the user's current ones. This process goes beyond traditional registration bases, ensuring a more accurate and effective validation.
Among these hot data, more than 574 million devices are included, 182 million phone numbers, 173 million addresses and 147 million emails. These capabilities allow us to offer the market a solution for identity validation and multifactor authentication (MFA), with the largest base of authenticated documents and the largest hub of reusable digital identities in Brazil, in a more precise and efficient way.
"Combining cutting-edge technology, advanced analytics techniques, infrastructure and local and global expertise, we are accelerating the development of innovative and adaptable solutions for various business models, from banks and fintechs to ecommerces and marketplaces. Our commitment is clear, create a safer ecosystem for businesses and consumers, the CEO of Serasa Experian concludes, Valdemir Bertolo.
