Sensedia, Brazilian multinational technology company and global leader in APIs and integrations, announces the arrival of Ricardo K. Medina as the new Vice President of Business for Brazil. The executive takes charge of the company's commercial operations in the country
The new VP joins Sensedia's leadership at a time of strong company expansion, that in the last year grew 140% in international markets. Ricardo Medina will have the mission to lead the growth engine in the Brazilian market and build a path of expansion into new markets and industries
With over two decades of experience in the technology sector, Medina built a solid career in global companies like ServiceNow, SAP and Oracle, acting in high leadership positions. He was Vice President of Sales at SAP, where he also served on the board of directors of Brazil and led units such as Services, Partner Ecosystem and Initiatives for Latin America
In ServiceNow, commanded the enterprise sales team, contributing to the significant growth in Brazil.Throughout the career, stood out for driving high-performance operations, driving commercial transformations and structuring go-to-market strategies, focused on value sales, cloud software, consulting services and digital transformation solutions
Beyond executive experience, Medina has a bachelor's degree in Systems Analysis from PUC, with an MBA from UFRGS and additional training at institutions such as MIT Sloan School of Management. Also served as a professor of Digital Strategy MBA at FGV and FIAP
