With the rise of platforms like Mercado Livre and Shopee, the online indirect sales market has become one of the most promising paths for those looking to supplement their income or even start a business. In this context, product auctions stand out as a strategic alternative for acquiring goods at competitive prices, maximizing profit margins
According toBrazilian Association of Direct Sales Companies (ABEVD), Brazil has about 4 million registered resellers, what places the country in 7th position worldwide in Direct Sales and leads the sector in Latin America, according toWorld Federation of Direct Selling Associations (WFDSA).
According to ABEVD, in 2023, the products sold by distributors generated revenue of about R$ 47 billion, encompassing both the direct sales model and the tactics of multi-level and single-level marketing
This panorama reflects the immense economic potential of resale in Brazil, driven by digitalization and the popularity of online platforms. Auctions represent a unique opportunity for traders to acquire quality products at significant discounts, increasing your profit margin. Furthermore, the wide range of items available – from electronics and clothing to household items – allows to cater to different consumer profiles, says the CEO ofKwara, Thiago da Mata.
Why invest in auctions
According to data from Technavio Research, the global online auction market forecasts an estimated growth of approximately US$ 2,51 billion, equivalent to R$ 18 billion by 2027, with a compound annual growth rate (CAGR) of 11,35%. Already in Brazil, this same sector has been growing year after year, and had a boom during the pandemic, in which this segment grew by approximately 70%.
"We have seen a growth of almost 300% in the number of lots sold on our platform", comparing the third quarter of 2024 with the same period last year. More and more, people are becoming aware of consumption issues and how this affects the planet. Reselling is one of the important paths to a sustainable future and helps us rethink consumption methods. "Repurchasing items that are in perfect condition for use reduces improper and unnecessary disposal", score Thiago.
How to start reselling
To enter the world of auctions and successfully resell products online, the first step is to choose the right auction platform, whether in person or virtual. There are several specialized websites and accredited auction houses, each one with their own rules and conditions, that must be understood before participating.
Next, it is necessary to conduct a market analysis to identify the most sought-after products on resale platforms and check the average prices charged by other sellers, what will help to plan the profit margin.
Furthermore, social media platforms like TikTok and Instagram have become essential tools for merchants. Many use these platforms to create creative videos, asunboxings of lots acquired at auctions, attracting the attention of potential buyers and expanding the reach of your sales.
The dynamic and visual format of these networks helps engage the audience and establish trust by showing product details transparently
When listing products for sale, invest in detailed descriptions, high-quality photos and quick service to customers, factors that can make all the difference in gaining buyers' trust and boosting sales
"The secret is in researching", plan and choose products with high demand in the resale market. Many of these items are auctioned with up to 90% discount compared to the market price, complements the CEO.
Examples of interesting auctions for buyback
A Kwara, one of the main auction marketplaces for goods and products, has been promoting attractive opportunities for resellers, like assorted batches of products. An example, it is the auction ofSmartwatches.
These items are ideal for resellers who cater to audiences interested in technology or sports, like runners and marathoners. With discounts of up to 77% and bids starting at R$ 720 per lot with multiple units, they can be resold with a high profit margin, especially in niches that value smart devices, declares Da Mata.
The auctions ofscrap iPhonesthey have devices and accessories present in the lots and mainly attract specialized technicians in cell phone maintenance. "When acquiring these items", professionals can repair or reuse components to offer renewed products, expanding access to cutting-edge technologies, complete
“Another opportunity is the auctions ofcomputer items, that contains batches of notebooks, projectors and printers ideal for serving entrepreneurs who work in offices or home offices. These equipment, acquired with discounts of up to 90% and bids starting at R$ 50, can be redistributed or used to structure local businesses, explain.
These auctions not only represent a way to save on the acquisition of products, but also offer the chance to undertake in an accessible and strategic way. With possibilities ranging from resale to repurposing items, these marketplaces cater to different profiles of consumers and entrepreneurs, promoting a more conscious consumption model connected to the current demands of the market
"Regardless of the objective – to start a business, expand the product portfolio or invest in sustainable practices –, "auctions can be the starting point to turn ideas into reality" concludes Thiago
