A 30th edition of the Robert Half Confidence Index (ICRH), who interviewed 387 professionals responsible for recruitment in companies across Brazil, revealed the main management priorities at the beginning of 2025. The study highlighted that talent retention has become the biggest concern for managers, followed closely by challenges related to productivity and profitability
In the previous survey, regarding the second semester of 2024, talent retention ranked third in the priority list. Another highlight was the attraction of professionals, that rose from seventh to fourth place among the main challenges. On the other hand, themes such as well-being and career have lost relevance, falling from fourth to fifth place, and from sixth to eighth position, respectively
"It is no surprise that retention and attraction take priority in a heated job market", with only 3% unemployment among qualified professionals. In this scenario of full employment, companies face pressure from other organizations to retain their best talents while competing to attract new professionals. This requires clear strategies from the leadership, comment Fernando Mantovani, general director of Robert Half for South America
The 10 biggest concerns of managers at the beginning of 2025, according to the ICRH
- Retention: not losing good professionals to the market (60%)
- Productivity:fulfill obligations more efficiently (56%)
- Profitability:generate more value, spending less (54%)
- Attraction:attract suitable professionals for the company (52%)
- Well-being:promote mental health and quality of life (42%)
- Remuneration:have competitive salaries and benefits (42%)
- Technology:understand developments and use them to your advantage (35%)
- Career:develop and offer growth opportunities (29%)
- Market information:impacts of politics and economics on business (24%)
- Working models:adapt and evolve in the adopted model (21%)
Managers play a central role in setting priorities and engaging teams. Companies that combine operational efficiency, valuing talents and adapting to technological changes have a greater potential to achieve their goals. Promote mental health, offering competitive salaries and creating growth opportunities are essential initiatives in a market as dynamic as the current one, concludes Mantovani
