Recycle.it has just undergone a rebranding and now is called "Tree– Integrated ESG Solutions, consolidating its evolution into a comprehensive sustainability platform. The company offers an innovative SaaS software, that transforms environmental management through technology, artificial intelligence and blockchain. The scope includes waste management, environmental metrics and reverse logistics, integrating and simplifying ESG processes in an intuitive and efficient way. To accelerate this new phase, the company is opening a fundraising round of R$ 1 million for the years 2025 and 2026, focusing on platform improvement and team expansion
The transition to Tree marks the evolution of our company into a complete ESG ecosystem. Our commitment remains the same: to offer innovative solutions that simplify environmental management, driving sustainability and creating real impact for companies and society,Daniela Malta clarifies, COO and Founder of Tree
Successful trajectory
Founded in 2019 in São Caetano do Sul, at ABC Paulista, the company created a comprehensive solution for waste management and disposal through a customized subscription model, who attended clients of various profiles and handled any amount of materials.Since its creation, it has achieved significant milestones such as the following highlights
- Highlight Startup in the Municipality of São Caetano do Sul (2022) – Recognition for impact and innovation in environmental management
- Top Cleantech Startup (2024) by Open Startups Ranking –Among the most promising companies in the sector
- Top ESG Tech by AHK (Brazil-Germany Chamber of Commerce and Industry) – Recognition for leadership in ESG innovation
- Portfolio entry for Leonora Ventures (2023) – Strategic validation and sustainable growth
- Participation in renowned acceleration programs such as InovAtiva, Founder Institute and Green Sampa, strengthening our knowledge base and expansion
Identity that presents a purpose
The rebranding stems from the company's maturity and the expansion of its activities beyond recycling.Now, the work is carried out in an integrated manner in waste management,effluents,carbon emissions,energy and other fundamental aspects for a more sustainable future. Trees symbolize life, growth and interconnection. Just like them, the goal is to generate a positive impact on the business and environmental ecosystem, supporting client growth with robust solutions, simple and effective
The Recycle.if born with a clear purpose: to help organizations optimize waste management in an easy and efficient way. But we realized that our mission went far beyond.We evolved, We grow and today we become the Tree, a complete ESG ecosystem.This change reflects not just a new name, another new phase of innovation and commitment to a sustainable future. For the Tree, just like a tree, what we do today shapes tomorrow, share Matheus Vitor, CEO and Founder of Tree.We always believe in the potential of Recicla.to impact companies and society in a positive way. With the evolution to the Tree,this commitment not only persisted, but it strengthened. The company offers even more integrated ESG solutions,and we stay alongside them to drive expansion and achieve the best results,Ana Debiazi stands out, CEO of Leonora Ventures
