The Fifth Floor, largest real estate ecosystem in Latin America, reinforces its commitment to innovation and announces new products that represent another step towards significant transformations in the real estate market. They are: the new search tool from QuintoAndar with Artificial Intelligence, that offers a more accurate experience, intuitive and personalized, to significantly increase the chances of finding the ideal property; and the QPrice, new pricing intelligence from QuintoAndar, that combines advanced technology with public and historical market data, to generate reliable and comprehensive analyses of property prices, that help people make informed and safe purchasing decisions, sale and rental of properties.
QuintoAndar gained notoriety for bringing solutions that changed the operating standards of the market for the first time, how to rent without the guarantor figure, the entire search process until the contract is signed digitally, in addition to guaranteed payment to the owner. In the same way, the two new products represent another advancement in the real estate market, ensuring a better user experience in their housing journey, through technological innovations
The relationship between Brazilians and their housing has undergone significant changes in recent years, and during this time our mission has always been to help people love the place where they live, making the rental experience, buying and selling a property more safely and simply. Today, we have already celebrated more than 700 thousand real estate transactions carried out by people who trusted this vision — and we are just getting started, says Gabriel Braga, CEO and co-founder of QuintoAndar. "Technology remains the main ally to optimize interactions and facilitate processes", reinforces.
"With the launch of the new products, we are focused on solving some of the biggest challenges faced by owners, buyers and tenants in the real estate market. By transforming the process of searching for properties, increase transparency in negotiations and provide clear and reliable information, we help our clients in decision making. Our goal is to eliminate insecurity and information overload, using technology to our advantage and creating a more reliable experience for those about to make a real estate transaction, says Larissa Fontaine, Chief Product Officer (CPO) of QuintoAndar
Discover below the news presented by the brand
The evolution of real estate pricing in Brazil
QPrice is the new property pricing tool from QuintoAndar,that combines technology with public data and historical market data, to produce complete property price analyses, bringing more security to the decision-making of those who wish to rent or sell a property or for those looking for a home to live in. The novelty centralizes detailed information about the real estate market, helping owners, buyers and tenants to make more assertive and strategic decisions. Furthermore, by promoting the democratization of information, the service guarantees access to public interest data, bringing more people to take advantage of the sector's opportunities in a conscious and safe manner
"With QPrice", the pricing process ceases to be a challenge. The tool uses real data, how transactions are made, public records of IPTU and ITBI , in addition to thousands of active listings on the QuintoAndar Group platforms, to provide comprehensive and contextualized analyses. All of this is to help owners make more informed and grounded decisions about the price of their properties. For tenants, this also translates into more security and transparency, explain Larissa Fontaine. "Our priority is to ensure highly accurate assessments to facilitate our customers' journey", tell the executive.
The pricing of real estate is one of the main challenges of the Brazilian real estate market, essentially driven by the asymmetry and the fragmentation of available information. A survey conducted by the QuintoAndar Group in partnership with Datafolha revealed that 2 out of 3 Brazilians have already given up on closing a contract for fear of paying an unfair price, while 84% stated they face difficulties in accessing accurate information about the appropriate value of a property.
Furthermore, a proprietary study by QuintoAndar showed that 37% of the properties listed for rent and 54% of those available for sale are listed above the price, highlighting the urgency of solutions that bring more clarity and confidence to the sector.
The solutions linked to QuintoAndar's new pricing intelligence are:
- QPrice Calculator:With detailed estimates of sale and rental prices, based on real data, cross-referenced with comparable properties and market history.
- QPrice Analysis:Complete inspections on each published property, including a thermometer that classifies the property price as below, within or above the average of the region according to the profile of each property. It also shows the history of values negotiated for the property in previous contracts, margin of error for that region, insights on demand and valuation and comparison of the value in relation to similar properties in the same area
- Condominium Pages:With the specific characteristics of each condominium, as a description of the common areas, updated photos, typology and square footage of the properties, in addition to the average value of the transactions already negotiated in the building
- Area QPrice:A personalized space where owners can access updated information about their properties and monitor the market over time
The first real estate search on the national market that uses generative AI for the end consumer
The new search experience of QuintoAndar leverages the power of Artificial Intelligence to provide a more accurate experience, intuitive and personalized. Clients can write or speak freely about the type of property they are looking for, including specific features beyond the filters, like "apartment with wooden floor and bright living room" or "kitchen with open concept". In addition to the information in the ad, the tool uses machine learning to identify in the property photos the features specified in the search. From this, indicates how the ads match what the customer searched for based on tags, like 'it has everything you seek', 'there is no covered parking', for example. All of this to generate more transparency and security in the search process
AI will become increasingly part of people's daily lives, and this launch marks a new era in the way of finding a home. For the first time, it will be possible to describe the dream house as naturally as talking to a friend, making the start of the real estate journey simpler and more enjoyable, with a better chance of our clients finding the ideal property, Larissa states
This moment represents a significant milestone for QuintoAndar and its entire ecosystem, consolidating the company's commitment to its clients and the development of the real estate market. "Our priority is to deeply understand the needs of our customers to create products that transform the living experience". Putting the customer at the center, we drive the ecosystem as a whole, raising the technological standard of the sector and adding value for all stakeholders, concludes Gabriel Braga
Innovations for Living Exhibition
To celebrate its trajectory of innovation and present new products to the general public, QuintoAndar opens, on January 31, in São Paulo, the exhibition“Innovations for Living”. The exhibition offers an immersive and technological experience, inviting visitors to reflect on the concept of living and how technology can connect needs and dreams, becoming an essential ally in the search for the ideal home and in achieving more efficient business transactions. The exhibition is divided into four immersive rooms that explore different perspectives of living. In the space "My Living", visitors hear stories about how the house impacts people's lives and can share their own experiences. In the "Gallery of Dreams", an Instagrammable experience allows for describing scenarios of the ideal home, that come to life in personalized projections. Already in the "Data and Discoveries" room, a 360° projection and interactive totems show how data reveals trends and patterns that guide safer and more confident choices when buying, rent or sell properties
Want to know more? Explore all the details of what awaits you at the exhibition and take the opportunity to secure your presence by getting your tickets herehttps://mkt.quintoandar.com.br/inovacoesparamorar/
Service:
Innovations for Living Exhibition – FifthFloor
When: From January 31 to February 2, from 10am to 8pm
Where: Foyer of the Ibirapuera Auditorium – Av. Pedro Álvares Cabral, 0 – Ibirapuera, São Paulo
Tickets: Free entry Tickets here
Age rating: Free
