According to the Webshoppers report, released by NielsenIQ Ebit, Brazilian e-commerce increased its revenue by more than 18% in just the first half of the year, surpassing the mark of R$ 160 billion. That's why, there is a strong expectation from the sector for the 2024 Festivities, what has been motivating several companies to adopt payment processes like acquiring to achieve good results in the period.
According to Felipe Negri, CEO ofPinbank, one-stop-bank-provider with a complete ecosystem of financial solutions (including as an acquirer), this alternative is a strategic differential for Christmas and New Year sales, in which online stores face peaks of traffic and demand. Seasonal dates tend to generate a significant increase in sales, but due to the high volume of offers and advertisements present during the period, a high conversion rate at the payment stage is essential for the sales potential to be realized, this only happens if the brand has robust technologies to serve consumers efficiently, say
"Pinbank received from MasterCard", this month, the highest award in the category of approval rate and fraud in card-not-present transactions (e-commerce), demonstrating your capability as a Buyer to serve high-volume markets, low impact on the experience offering the best relationship between approval rate and fraud protection, highlights the CEO
Improve Customer Experience (CX)
The main differentiator of acquiring for e-commerce during a critical period like the Holidays is the ability to promote agile transactions. "It is a solution that helps the company process a large volume of payments with different cards", bringing automated processes and without human errors, explain the fintech executive
Due to this dynamic, customers tend to give up less on their purchases, once the Baymard Institute reveals that about 17% of cart abandonments occur due to complex and lengthy checkouts. The institute also points out that operations with these characteristics resulted in an average dropout rate of 70% in 2023
In addition to agility, Negri also adds that acquiring contributes to promoting better shopping experiences due to its ability to generate strategic insights. Companies can collect and analyze data related to transactions, that show the ways for brands to adapt to market trends and new consumer habits,complement.
Fraud reduction
Another important advantage of acquirer services is protection against online fraud attempts. A recent survey by DataSenado conducted in partnership with Nexus, illustrates this challenge for e-commerce by revealing that one in four Brazilians fell victim to digital scams in a 12-month period
"More than being optimized, acquisition is an approach that brings a higher acceptance rate from the public and companies because it is secure, reinforces the CEO of Pinbank. For brands to perform well in a time when the market is extremely competitive, they need, first of all, gain the trust of consumers and prove to them that they have solid financial management within the digital environment, finalizes.
