In Brazil, 197 million people use WhatsApp, according to data from Meta. The platform is also a powerhouse not only for banks and retail, but also for companies that use APIs, the bridges that connect different types of software or applications, created in various programming languages, and need to communicate with their clients. In this context, clear solutions that enhance communication are essential
The market already offers some options in this regard. One of them is the Z-API, developed by the IRRAH Group, Brazilian company with technological solutions for the retail sector. The Z-API integrates WhatsApp with business systems, transforming the way companies communicate with their customers
The tool was created to increase efficiency in communication processes, allowing companies to develop customer service bots, appointment scheduling systems, sending notifications and many other features adaptable to the specific needs of each business,"explains André Nunes, Product Head of the Group
The solution also provides valuable insights from managing large-scale conversations, catering to both small entrepreneurs and software houses, that make up your largest audience. Technology companies, especially, have adopted the Z-API on a large scale, making it a central piece in their business models. Z-API is more than just a tool, it is the foundation for the success of many companies. If it stops working, many integer operations also stop,"highlights César Baleco, CEO of IRRAH
The tool is easy to integrate and offers advanced features, how to send and receive messages, automation, support for various media formats and technical support within WhatsApp, available in Portuguese directly on the platform. "Z-API understands the particularities and demands of the Brazilian market". That's why, our support team is ready to provide specific assistance and tailored guidance for companies operating in Brazil,"highlights Nunes"
The specialist explains that remote communication, intensified after the 2020 pandemic, changed the buying and selling relationships in the market. WhatsApp, main communication channel for Brazilian companies, it was used by 95% of the companies surveyed in a study conducted by Meta between 2022 and 2023. "However, a business cannot rely solely on clicks. It is necessary to be assertive and offer, in the digital environment, the best possible experience, really observing consumer interest, with clear communication, humanized and agile, to generate credibility, recurrence and, of course, fidelity, complete Miriã Plens, CMO of the IRRAH Group
