Exclusive courses, access to raffles and billing plates are some of the benefits offered by theYampi, e-commerce platform, in your Rewards Program. Released in December 2023, the initiative stimulates the growth of customers, large and small retailers, and boosts online sales.
The program has 12 tracks that function as levels of a "game". In lane 1, the retailer is considered "bronze diamond" and needs to take actions in the administrative panel, how to set up the initial store settings, createupsell ororder bumpand docheck-inin the app. Starting from track 2, the progress depends on the accumulation of values of paid orders.
Until June 2024, a total of 33% of all participants reached the first tier of the program. Of these, 66% advanced to the second tier and, in sequence, 86% for the third. After six months of its release, there were more than 12.908 rewards redeemed, physical or digital.
According to the company's product manager, Karol Walczak, the evolution of stores can be visualized by a "trail" of progress. As they surpass the milestones and move on to the next levels, they receive prizes that will help them sell more
According to the Brazilian Service of Support for Micro and Small Enterprises (Sebrae), motivation and focus on goals are influenced by the creation of incentive programs. In e-commerce systems, they stimulate the growth of the retailer and the platform itself
Program promotes professional development
Educational content is the most redeemed prize by retailers in Yampi's Rewards Program. The video series "How to sell more with Yampi" was retrieved 2.727 times. The "Content Marketing Checklist" has been accessed by 1.832 retailers and the "Special video to master the Canva tool", for 1.369
With the strengthening of digital commerce and a 56% growth in the number of online stores in 2023, according to a survey by Yampi, this type of material keeps entrepreneurs informed and engaged on relevant topics and brings advantages in a competitive environment
According to Walczak, Yampi follows the merchant's journey from the beginning and develops ways to help him achieve his goal of thriving in e-commerce.
They were valuable months full of learning. How we follow the retailer's journey from the first steps in Rewards, we are constantly learning ways to help you achieve your goal of getting rich through e-commerce. We are already thinking about improvements and new rewards to further assist each merchant that joins Yampi, evaluate
Access to the Facebook Ads course draw, at the British School of Creative Arts & Technology (EBAC), was also among the benefits offered, as well as the store analysis by specialists from Dominar Digital, specialized e-commerce agency, and the availability of a spreadsheet where the client can check the main metrics of their company
Retailers receive billing plaques in the final stages
According to the study by the Incentive Research Foundation, 90% of the best-performing companies have a sales incentive program. With Yampi's Rewards Program, retailers are encouraged to take actions on the platform and, consequently, increase their revenue
Starting from the eighth track, billing plaques are made available to celebrate the success of the business, as well as retrospectives with the best moments of the store in the format ofstories, to share on social media
There were more than 1.022 rescued retrospectives and 1.154 plates of five models: purple diamond, that celebrates 250 thousand in sales, pink diamond (500 thousand), violet diamond (one million), purple diamond (five million) and black diamond (ten million)
The physical rewards have a production deadline and are sent to the retailer's address, as well as the information for tracking monitoring. To be fair, all participating stores in the program started with zero reais in revenue, even if there had already been sales made. Only the owners have access to the rewards
