In its second year of operation, a Mention, first Public Relations startup in Latin America, forecasts a revenue of R$ 7 million for 2024 – a growth expectation of 400%. In the last year, the company received a pre-seed round of R$ 1,7 million, used for the improvement of its platform and the expansion of the team
Since 2022, Mention operates in the software as a service (SaaS) model for clients in various sectors, as tourism, health, education, technology, legal and sustainability, in addition to serving communication agencies interested in expanding their operations and improving relationships with clients
"Mentions was born with the purpose of revolutionizing the Public Relations market", bringing technology and innovation to the area. Our clients have access to a complete platform, that streamlines and optimizes the work of building reputation and relationships with the press, allowing them to focus on what really matters: the growth of their businesses, highlightsBeatriz Ambrósio, CEO and founder of Mention
A survey by the Semrush platform stated that Brazil represented 4,3% of OpenAI's total traffic only in 2023, classified as the 5th country that visits ChatGPT the most. Thinking about it, one of the main solutions created by Mention is Gepeto, artificial intelligence that assists PRTech writers in producing strategic content for negotiations with the media outlets, capable of providing insights and automating writing patterns for products such as releases, suggestions for topics and opinion articles
An expanding atmosphere in the communications market
After billing a record of R$ 4,9 billion in 2022, the Public Relations and press advisory market was expected to grow by up to 20% in 2023, according to the Brazilian Association of Communication Agencies. Even so, not all agencies are present in the routine of companies that rely on money to make decisions in the media or, even, over time to keep up with all the media relations processes
That's why, the consolidation of Mention in the communication market can be understood as a creative and disruptive atmosphere for a new proposal of agile and accessible Public Relations not only in Brazil, like in all of Latin America
"In Mention, our vision is simple: to make Public Relations effective for all companies, regardless of size or resources. For that, our expectation for this year is to redefine the paradigm of this sector and intensify our services to bring communication closer to increasingly popular technologies, showing that there is a new way – it's easier – for what we already knew about the relationship with the press, finalizes Ambrosio
