Although artificial intelligence (AI) continues to be one of the central themes in business discussions in 2025, almost half of the companies (45%) do not have a specific strategy focused on the tool, as indicated by a recent survey published by ISC², organization specialized in training for cybersecurity professionals
"This means that", in practice, this lag prevents most companies from turning AI into a competitive advantage. A limited cycle of innovation is created, that can be vulnerable to more advanced competitors, comment Vera Thomaz, CMOChief Marketing Officer) yesYou are welcome., distributor of technological solutions for the B2B market
Among the factors that lead to this scenario, we can highlight training and professional qualification, since AI requires specialized labor to be implemented and effectively utilized. Another barrier is the difficulty of integrating AI throughout the supply chain, mainly due to limited technological infrastructure
"Without a solid and adaptable technological base", it becomes challenging to process large volumes of data and implement advanced solutions effectively. The lack of standardization and consistency in databases, allied to the dependence on old and inflexible systems, it also makes the insertion of AI time-consuming, complex and expensive, continue Vera
Furthermore, there are still doubts and uncertainties regarding the regulation and ethics for this type of technology, with a concern focused on the risk of data leakage, generating hesitation among some Brazilian entrepreneurs. But, contrary to what is believed, digital security is another area enhanced through AI. Currently, there are multiple artificial intelligence models on the market that can facilitate the detection of fraud and cyber threats in real time, protecting both the company's data and the clients' data.
This type of technology also has the potential to optimize complex processes, make predictive analyses, identify risks, standardize and structure information dynamically, representing a strong competitive advantage, mainly in terms of productivity
"Companies that are investing in training", modernization and integration of AI in their operations will be a step ahead of the competition, gaining more agility, innovation and profitability in the market, concluded the CMO
