Of clothing packaging, cosmetics to the famous bubble wrap used to protect products, the versatility and durability of plastic are undeniable. However,precisely such characteristics made plastic in its excessive use,a villain and a great threat to our planet
On the other hand, an optimistic scenario has been gaining ground in recent years with an increase in the consumption of paper and cardboard packaging as a biodegradable and compostable alternative. Plastic envelopes used for shipping have lost space, mainly among SMEs (Small and Medium Enterprises) that, in addition to being attentive to environmental issues, have made cardboard packaging a differentiation tool
The businesswoman Priscila Rachadel, The CEO of Mag Embalagens celebrates this change in behavior of brands directly linked to environmental agendas and the increase in awareness. According to her, reducing plastic consumption is essential not only for the ecological health of the planet but also for public health. “Microplastics, for example, they have already been found in various foods and even sources of drinking water, representing an alarming danger that is still little discussed."Complements the businesswoman"."She, who has already worked in Governance and Sustainability departments in large corporations across the country, points to a scenario of extreme optimism"
How consumers view the impact of online shopping packaging:
A recent survey by Sifted, leading data platform on logistics, released by TwoSides, presented an exciting fact: even consumers who consider themselves indifferent to environmental issues want more sustainable shipments. In times of constant growth of e-commerce and home deliveries, this is an encouraging news
According to the study, that heard 500 people, 81% of consumers believe that companies use packaging with excessive raw materials and 74% believe that packaging materials have a moderate to high impact
According to the CEO of Mag Embalagens, Priscila meeting the expectations of current consumers is essential in e-commerce where competitiveness is so high. The consumer questions, he seeks to understand the impact behind what he is buying and for brands to be concerned about these points is essential to avoid even a crisis of image”, complement
How brands have seen and positioned themselves in the new scenario:
Replacing a plastic envelope with a cardboard box may represent a higher cost, so it is, what led to the accelerated consumption of plastic was its versatility combined with the lower cost. However, designers and marketing professionals have found ways to transform packaging into a branding tool and customer relationship tool, giving more prominence to cardboard solutions that now play a much more strategic role than just housing and protecting products in transit. “When a customer receives a brand's box at home, mainly those that come with an interesting personalization he becomes a true influencer sharing that enchanting experience with his community”, explain Emily, Experience Specialist at Mag Packaging. According to her, brands have been creating strategies that enhance their value and stimulate new purchases through printed communications on the packaging. And all of this has increased the perceived value of cardboard boxes compared to single-use plastic envelopes
Optimism in the Paper and Corrugated Cardboard Packaging Sector
The change in behavior is consequently good news for the corrugated cardboard packaging sector made from renewable or recycled virgin fiber, with a high recycling rate (around 87% in Brazil, according to the 2021 Empapel Statistical Yearbook, the solution is undoubtedly the one that best meets the desire of these consumers in search of packaging with less impact
For Priscila Rachadel Magnani, it is of utmost importance for industries in the sector to pay attention to their impact by promoting ESG practices in all their operations, continuously seeking to reduce its environmental impact, promote social well-being and maintain high standards of governance
Mag Embalagens is committed to sustainability and social responsibility. Our scope of action is deeply aligned with ESG principles, that we consider essential to deliver the reduced impact packaging that the market seeks, stated Priscila Rachadel Magnani. We have the largest size range in the market, we produce with clean energy, we promote printing with eco water-based ink, books on plastic laminations and we actively look at our actions aiming to increase our positive impact
