A Filtrify, specialized platform for affiliate tools, reached a revenue of R$ 2 million with no external investment, a model known as bootstrapping. Rapid growth reflects increasing demand for new ways to make money online. According to research from the Royal Time Big Data Institute, 48% of Brazilians seek additional income to deal with monthly expenses, what drives the affiliate market and solutions aimed at that audience.
With 14 thousand active customers, Filtrify has become a key piece for professionals who sell information products and physical products online. Its growth was driven by professional affiliate referrals, that generates millions per year and saw in the company's solutions a great competitive differentiator. This approach, is adopted by a small portion of startups, is becoming increasingly common in the world of technology companies, reflecting a global movement toward growth with financial responsibility. Our growth happened organically. When top affiliates tested our tools and realized their potential, began to recommend them to their audiences, which adds up to about 3 million people, Explains Paulo Silva, CEO of Filtrify
Behind this growth lies Paulo Silva's journey, professional with over 20 years of experience in the technology sector. Before founding the company, he had already been involved in the creation of startups in the areas of games and fintechs, in addition to having worked at large companies like B3, Nature and JBS. He was also CTO of Willbank, experience that reinforced their strategic vision about technology and sustainable growth
The strategy that drove Filtrify was the ability to negotiate with digital marketing influencers. From the moment one of the major names in the sector adopted and publicized the tool, other influencers began promoting it, generating a continuous pulling effect. This organic approach allowed the company to expand its user base without needing to resort to external investments
What differentiates the company in the market is the offering of a complete suite of solutions for affiliates. Currently, anyone who wants to work in this segment needs to hire various separate tools for each stage of the sales process, what can be expensive and complex. Filtrify resolves this problem by offering an integrated set of solutions, facilitating from lead generation to final conversion. Our goal has always been to simplify the affiliate journey, giving him all the necessary tools to make his first sale and scale revenue more easily, highlights Silva
With a heated market and a growing customer base, Filtrify is consolidating itself as the main choice for affiliates who want to turn the search for extra income into a profitable business.The combination of technology, strategy and an engaged community continue to drive the company's expansion and strengthen its position in the sector
For the future, the startup does not rule out future funding rounds, but already considers higher flights given the consolidation of the MVP (English acronym for minimum viable product) and start of traction
