A OneFootball, one of the largest digital football platforms in the world, advances in its global expansion strategy with a new and exclusive digital advertising agreement with theUS Media, leading media solutions hub in Latin America. The partnership will allow brands to connect directly with millions of passionate soccer fans in Brazil's strategic markets, Mexico and the United States, taking advantage of the accelerated growth of online sports advertising
Based in Germany, OneFootball has 30 million followers on social media and a community of over 200 million fans, being 42 million in countries like the United States, Mexico and Brazil itself. The company stands out for offering services such as: coverage of over 200 leagues in 12 languages; custom feed with news and original content from clubs, championships and players; live broadcasts without subscription, ensuring unique accessibility for the matches; and several other integrated and non-intrusive digital experiences for football fans consumption
This guarantees fans unparalleled content and various integrated and non-intrusive digital experiences for football enthusiasts. "Through this partnership, we seek to leverage our global reach to bring highly relevant and engaging advertising solutions to brands in the region and around the world, said Tom Muller, Platform GM of OneFootball. "With over 42 million users in key markets such as the USA and Brazil", we are ready to help brands reach one of the most passionate and engaged audiences that exist
Digital football and sports advertising: a growth scenarioAccording to a study commissioned by IBM and conducted by Morning Consult, 56% of the more than 18,000 respondents claim that they use social media to access additional sports content. Furthermore, 50% of respondents view the impact of artificial intelligence (AI) on sports positively, given that the prioritized improvements identified with the action of this technology are real-time updates (34%) and personalized content (29%)
For the CEO of US Media, numbers like these reinforce how much digital advertising has been growing in recent years in the sports sector. "It is a segment with a sea of opportunities to increase consumer engagement and generate tangible results", especially with diversified strategies on premium digital platforms. The brands that recognize this trend and invest in personalized and integrated solutions will strengthen their connection with the global audience of passionate football fans, concludes
Digital football has become a powerful channel to connect with sports lovers, and online sports consumption continues to grow. That's why, we believe in a future full of innovation with this partnership, stated Maurits Schon, COO of OneFootball. "By combining our vast football content with US Media's targeted advertising strategies, we want to offer brands unparalleled opportunities for engagement and measurable results
