In the era of process optimization, the search for tools that make consumers' lives easier is increasingly common. The need to have all offers in one place has become a priority for many Brazilians. This is evidenced by the growth of well-known apps and websites, as a hotel price comparator, online travel agency, meal delivery app or shopping support platform
In the automotive universe, this trend is also consolidating and many opportunities have arisen, how the acquisition of cars by subscription. One of the services that has simplified and made life much easier for drivers is theComparaCar. The digital platform offers an environment where users can search for car subscription offers, using filters such as plan duration, mileage allowance, additional services and type of vehicle.
Growth
In the market for only two years, a startup, according to your CEO, Alan Lewkowicz, accumulates a growth of 50%, demonstrating how the car subscription market is thriving. "We noticed a very interesting phenomenon". Many automakers, upon noticing this growth in the car subscription market, have chosen ourstartupto add your offers to the platform. We work with almost all vehicle subscription companies, including manufacturers and rental companies, he argued.
"From the launch in January 2023 until January 2025", a ComparaCarregistered more than 1.500 signed contracts. Only in 2024, we noticed an increase in sales and revenue exceeding 150% in each area, in comparison with 2023. For this year, "there are very positive projections", radiant Alan Lewkowicz.Currently, the platform has over 5,000 car subscription options
Data from the Brazilian Association of Car Rental Companies (Abla), released at the end of last year revealed that the car subscription model saw a 44% increase in 2024, reaching 180 thousand vehicles, what represents 20% of the long-term fleet
Facilities
Lewkowicz reveals that this growth is mainly justified by the ease of hiring a car subscription plan on the platform. The entire approval process until the car hire takes only a few hours, depending on the plan and the company. We work with almost all vehicle subscription companies, including manufacturers and rental companies. We combine practicality and convenience for drivers, highlighted
Another relevant aspect for many car drivers is the exemption from the income tax declaration for subscription vehicles. Those who choose this way of buying a car do not need to report the installments on their Income Tax. They have no relevance to the Federal Revenue Service, that is, does not affect the Income Tax declaration
The car subscription model offers benefits that justify its growth in the country. Simple rental, access to a wide variety of new cars, besides saving money by not having to bear costs like IPVA, insurance and maintenance, these are some of the items already included in the car subscription plans
According to Lewkowicz, your platform brings together the main offers in the market and stands out for the speed of service enrollment, including credit analysis and the submission of documents directly through the digital environment
Practicality and transparency
the CTO ofComparaCarMárcio Klepacz, explain that the service was created with the aim of providing practicality and transparency in a market with many variables and that operating in this market can also have various approaches and this makes a difference
"The absence of subscription cars on the major portals operated by banks", that many times have not been impartial in the offers, highlighted the need for an independent and genuine platform like theComparaCar. We have a broad database and powerful algorithms, therefore, we stand out as an innovative solution in the automotive sector, making drivers' lives easier and promoting a more efficient and convenient hiring experience, justified Klepacz
Changes
Nowadays, some aspects have made Brazilians change the way they acquire a car. "We identified that several people who have the necessary money to buy a car outright", they opt for vehicle leasing. They pay a fixed amount in the chosen plan, that includes various benefits, and invest the remainder in the financial market, getting a return on investment more advantageous than if they bought the vehicle in a traditional way, compared Alan Lewkowicz
Yes, CEO.ComparaCARemphasized that, when choosing the car subscription, the customer has the opportunity to acquire a new vehicle without worrying about depreciation, taxes or the bureaucracy associated with the buying and selling of a vehicle. Additionally, the continuous renewal of the contract allows you to keep changing cars, always ensuring that your vehicle is up to date, he emphasized
